Action Plan The Action Plan, shown in Appendix E, outlines the key recommendations in terms of changes Movember Canada can implement in their future social media strategy in order to maximize the effectiveness of their social media assets. The Action Plan can be referred to when the following topics are being discuss below in more detail: various channels, actions required, priority, frequency, the measurement of success.
Channels.
Each social media channel has a unique table with distinct changes that need be implanted in order to maximize the organization exposure, yearly participants, and donors, as discussed in detail in above sections. The various channels outlined in the Action Plan include Facebook, Twitter, Pinterest, YouTube, and …show more content…
Organizations’ must constantly engage their follows through regular, useful and entertaining posts. It is also important that the posts are consistent with the organizations’ objectives. Posts regarding the most recent breakthrough in prostate and testicular cancers, as shown in Appendix C, are in line with Movember Canada’s mission statement and overall objective because such posts raises awareness and is interesting to the organizations followers. Several actions are detailed in Appendix E and are coupled with a description of what is required of each …show more content…
They can be measured quantitatively using software programs such as Google Analytics, Facebook Insight or by monitoring the number of followers, likes, subscribers, views etc.. Software programs usually measure a webpage 's traffic and the source of traffic. Thus, they can indicate if Movember Canada has increased traffic to its main website through the establishment of new social media sites such as YouTube, Pinterest and Instagram. Additionally, success can be measured qualitatively by evaluating followers written feedback, measuring brand awareness by followers, or even assessing followers engagement. Both methods of measurement are equally valid; however, more often than not, the quantitative measure of effectiveness is more widely used. This may be because it is much more obvious to see success in terms of numbers. Frank Eliason, an executive and author, known for developing the use of social media in the practice of customer relations, said “what you’re doing [on social media] needs to have impact. It needs to actually have revenue,” (Mulready,
Channels.
Each social media channel has a unique table with distinct changes that need be implanted in order to maximize the organization exposure, yearly participants, and donors, as discussed in detail in above sections. The various channels outlined in the Action Plan include Facebook, Twitter, Pinterest, YouTube, and …show more content…
Organizations’ must constantly engage their follows through regular, useful and entertaining posts. It is also important that the posts are consistent with the organizations’ objectives. Posts regarding the most recent breakthrough in prostate and testicular cancers, as shown in Appendix C, are in line with Movember Canada’s mission statement and overall objective because such posts raises awareness and is interesting to the organizations followers. Several actions are detailed in Appendix E and are coupled with a description of what is required of each …show more content…
They can be measured quantitatively using software programs such as Google Analytics, Facebook Insight or by monitoring the number of followers, likes, subscribers, views etc.. Software programs usually measure a webpage 's traffic and the source of traffic. Thus, they can indicate if Movember Canada has increased traffic to its main website through the establishment of new social media sites such as YouTube, Pinterest and Instagram. Additionally, success can be measured qualitatively by evaluating followers written feedback, measuring brand awareness by followers, or even assessing followers engagement. Both methods of measurement are equally valid; however, more often than not, the quantitative measure of effectiveness is more widely used. This may be because it is much more obvious to see success in terms of numbers. Frank Eliason, an executive and author, known for developing the use of social media in the practice of customer relations, said “what you’re doing [on social media] needs to have impact. It needs to actually have revenue,” (Mulready,