Jab, Jab, Jab, Right Hook Review
October 21, 2015 Gary Vaynerchuk’s book will help you reconsider how we promote and sell to consumers. He expounds how you need to continuously lend significance to others prior to asking them to purchase your merchandise and services. The book is called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and it was published by HarperBusiness. In the book, Vaynerchuk provides copious instances of how businesses like Dunkin’ Donuts and Lacoste effectively, or ineffectively, used social media tools comprising of Twitter, Facebook, Pinterest, and Instagram, among others. He offers plenty of illustrations for each and you gain a concrete understanding of what works and what does not in the context of each one.
The …show more content…
Numerous people dismissed Twitter following its launch, opining it was a residence where individuals posted about their food. As if billions of customers would exist on a social network for the lone resolve of posting their food. "Do not be a snob," says Vaynerchuk. "You may not see any value in sharing your thoughts on nail polish, or posting a picture every time you get a new tattoo, or telling the world every time you set foot in a Wendy's, but when 20 million other people do, you need to do something with that information."
I got a giggle out of his depiction of Twitter customers: ironic, urban, and hashtag-loving. Might as well call us Hipsters! I can get on board with that depiction though, as he notes later, no one likes hashtags more than Instagram handlers.
In chapter four, Vaynerchuk confabs solely about Twitter. "The main mistake most marketers make is to use Twitter primarily as an extension of their blog."
Here are some other quotes from the book about Twitter, and what you can acquire from