Advertisement Analysis: Geico Advertising

The first advertisement is the Geico ad which is titled, “The Villain Presentation”. This commercial is obviously trying to sell car insurance but is using a different technique. When the advertisement starts off you don't know what the advertisement is for. It sort of sparks the viewers interest. The first time I saw this advertisement on TV I was so confused and thats what made me watch it all the way through. They use that catchy phrase at the end which simply means spend 15 minutes with Geico and you will save a lot of money. They use dark humour because villains will not tell you their plans, especially not in that much depth. So then the question is, is Geico really saving us money? The second advertisement is StateFarm, another insurance …show more content…
The only reason why I think this is because when the advertisement starts off you don't know what its about until the end of the advertisement, so the viewers attention is caught and that is the goal of all advertisements. This advertisement starts off with the villain portraying an actual villain. This is archetype, but then the villain continues to tell his victim his plan to destroy the world in depth. We see this a lot in humour movies and action movies where the bad guy tells the victim his plan and the victim ends up getting away and stopping the bad guy. But actual villains do not reveal their plans to anyone. The advertisement then goes on to say that “As long as evil villains reveal their plans you can count on Geico saving folks money,” but in reality villains don't share their evil plans so does Geico really save folks money? This advertisement uses dark humour to get the attention of their viewers. Geico is known for their advertisements because all of them are so out of the box, but you know they are selling insurance by the end of it because they use the same line at the end of each