Materialistic Branding How do marketing companies attempt to materialistically brand consumers? Commercials are unavoidable; the cute, catchy phrases that get stuck in our heads and influence our cravings for those products. Take a moment, first thing that came to mind was probably either a favorite soft drink or fast food restaurant. This is a company’s marketing strategy. Companies attempt to brand our thoughts through positive images with their logo, materialism at its best. Jane Hammerslough discusses in her article “What’s Changed?” how materialism, although thousands of years old, has changed in modern culture and what has contributed to that change. Hammerslough argues that as technologies evolve so do the basic needs we have as humans.
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“The Buzz on Buzz” is an article written by Renee Dye; in which Dye explains how the word of mouth, or buzz, tactic is used by some marketers to spread awareness of their product, and how there are a few myths that accompany this tactic that marketers do not always consider. Dye goes on to list, and disprove five myths. One of the myths that Dye disproves is that marketer’s tent to target the wrong group of consumers initially. For example, one company’s marketers’ targeted African American youth, hoping their product would be buzzworthy and take off in this community. However, the company found out that the better target group would have been white suburban youth. Dye goes on to debunk four other common mistakes that marketers assume to be buzzworthy; she does so by giving examples of how these assumptions were directly proven …show more content…
Realizing this is what sparked the incline of street marketing as an attempt to brand the minds of the nation’s youth. In the article “Urban Warfare,” Kate MacArthur and Hillary Chura explain the tactics of marketers to reach lower-income consumers. MacArthur and Chura open their article with a vivid demonstration of marketers inserting themselves into the lives of the targeted youth. By this method of marketing, the younger population believes that marketers are one of them; therefore, the marketers easily influence and successfully brand the thoughts of said youth. Coca-Cola, Pepsi, and Dr. Pepper all use this type of marketing. By enticing the youth to participate in hip-hop battles and simultaneously handing out free samples of their product, these youth are making their own positive connections to these products. MacArthur and Chura successfully demonstrate how marketing companies take to the streets to win the nation’s youth over and influence their thoughts on the better
“The Buzz on Buzz” is an article written by Renee Dye; in which Dye explains how the word of mouth, or buzz, tactic is used by some marketers to spread awareness of their product, and how there are a few myths that accompany this tactic that marketers do not always consider. Dye goes on to list, and disprove five myths. One of the myths that Dye disproves is that marketer’s tent to target the wrong group of consumers initially. For example, one company’s marketers’ targeted African American youth, hoping their product would be buzzworthy and take off in this community. However, the company found out that the better target group would have been white suburban youth. Dye goes on to debunk four other common mistakes that marketers assume to be buzzworthy; she does so by giving examples of how these assumptions were directly proven …show more content…
Realizing this is what sparked the incline of street marketing as an attempt to brand the minds of the nation’s youth. In the article “Urban Warfare,” Kate MacArthur and Hillary Chura explain the tactics of marketers to reach lower-income consumers. MacArthur and Chura open their article with a vivid demonstration of marketers inserting themselves into the lives of the targeted youth. By this method of marketing, the younger population believes that marketers are one of them; therefore, the marketers easily influence and successfully brand the thoughts of said youth. Coca-Cola, Pepsi, and Dr. Pepper all use this type of marketing. By enticing the youth to participate in hip-hop battles and simultaneously handing out free samples of their product, these youth are making their own positive connections to these products. MacArthur and Chura successfully demonstrate how marketing companies take to the streets to win the nation’s youth over and influence their thoughts on the better