It’s encouraging people to consume alcohol because their product is “healthier” than other beers because it’s lower in calories and carbs. Basically, it’s giving people an excuse to consume alcohol, and allowing them to justify their habits. It’s saying “Drink this, and you’ll be happy and healthy and confident. You’ll have fun and won’t have a care in the world!” While the idea of having fun as well as staying in shape are generally very positive ideas, they are conveyed in a very incorrect way. There are a lot of things wrong with the messages in the advertisement. First off, as with anything in relation to diet, an important factor in managing weight is consuming everything in moderation. The sad reality is, people that consume alcohol don’t normally “drink responsibly”. If someone’s drinking beer at a party, they’re going to consume upwards of six or seven beers, maybe more. The fact that this is “light beer” is just a way to let people justify drinking it. But if people are consuming a whole six pack of these beers at a time, chances are they aren’t going to lose weight, and they may even still end up gaining
It’s encouraging people to consume alcohol because their product is “healthier” than other beers because it’s lower in calories and carbs. Basically, it’s giving people an excuse to consume alcohol, and allowing them to justify their habits. It’s saying “Drink this, and you’ll be happy and healthy and confident. You’ll have fun and won’t have a care in the world!” While the idea of having fun as well as staying in shape are generally very positive ideas, they are conveyed in a very incorrect way. There are a lot of things wrong with the messages in the advertisement. First off, as with anything in relation to diet, an important factor in managing weight is consuming everything in moderation. The sad reality is, people that consume alcohol don’t normally “drink responsibly”. If someone’s drinking beer at a party, they’re going to consume upwards of six or seven beers, maybe more. The fact that this is “light beer” is just a way to let people justify drinking it. But if people are consuming a whole six pack of these beers at a time, chances are they aren’t going to lose weight, and they may even still end up gaining