Yvon Chouinard

Southern California raised environmentalist and rock climber, Yvon Chouinard, is the man behind the Patagonia brand. Yvon started getting into the business by making chrome molybdenum steel pitons which he made out of reusable hardware. Yvon had a small shop in his parents’ Burbank, California home and sold his pitons for $3.00/pair. In 1965 Chouinard could not continue to hand make all of the pitons due to the demand of his products so he went into business with Tom Frost an engineer who was interested in his design aesthetic. By 1970 Chouinard Equipment was the biggest supplier of climbing tools and hardware in the nation. While rock climbing tools were growing more and more popular climbers continued to wear cut of khaki pants and generic tees. Wearing a multicolored striped rugby shirt that would protect his arms and neck Yvon set out to climb in Scotland. People went crazy over Yvon’s shirt and wanted to wear brightly colored high quality shirts to climb in as well. Yvon started ordering clothing through the company and within a few months shirts, gloves, and hats were being sold and re-ordered by popular demand. In 1973 Patagonia Inc. was started and since then has opened 53 strictly Patagonia brand stores and can be found in over 350 stores nationwide. The classic logo shows a skyline of Cerro Fitzroy, a mountain near El Chalten village, looking West into the land of…

Ejmin Yaghoobi According to the article, the company’s mission statement announces their decision to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” The company has demonstrated that a strong business, one which they have been doing, does not shy away from charging high price for environmentally friendly products. What I have learned reading about Patagonia and Yvon Chouinard’s ideals is that there should not be a…

When analyzing companies and determining whether they are successful or not, we seem to stumble upon a company by the name of Patagonia. After Research we soon found out that Patagonia is not like other companies, it grew from a small company that only made tools and clothes for climbers. Yvon Chouinard, Patagonia's founder, was a active climber who would eventually change the look of climbing forever. During the late sixties, men did not wear bright, colorful clothes, because it was deemed as…

the outdoors prefer clothing that is long lasting and durable. Patagonia is an upscale outdoor clothing brand that is known for its various environmental sustainability efforts. The confidentially owned business has been known to favor used wear and ask purchasers to think twice before buying new products. Although, this strategy may seem as an anti-marketing intention, Patagonia has seen an increase in revenues. Patagonias target audience seems to be geared toward the environmentally conscious…

begin with, Let My People Go Surfing, by Yvon Chouinard starts off with the author looking back on his early life. He describes his family’s resettlement from Maine to California, where prior adventures started to form his love for the outdoors. Chouinard describes how he started climbing as a hobby from being in the Southern California Falconry Club. The hobby involved scaling cliffs, which he later used on the walls of Yosemite, and the mountains of Wyoming. The author also created homemade…

Patagonia, Inc. Background and History Yvon Chouinard founded Patagonia, Inc. founded in 1957 and the company consisted of a variety of outdoor sports equipment and clothing. The products were sold wholesale to specialty outdoor gear retailers in North America, Europe, and Japan, through mail order, through 22 company-owned retail stores in the United State, Japan, and Europe, and through distributors in Italy, Argentina, Chile, Australia, and Korea (Merchant & Van der Stede, 2012). In 1997,…

In the article “The Way I Work” by, the founder of Patagonia, Yvon Chouinard, he explains his idea of work and how it correlates to the functionality of his company. A term that we would use to describe this pattern of development is process analysis, but it also seems as if he implores classification. Yvon is able to achieve this by explaining, in multiple ways, how he his work in the company is executed, “my job is to be on the outside and bring ideas into the company and forge change” (Yvon…

business is a testament to its staying power in the business world, as well as proof that what the company is doing from a business standpoint is working. The company’s founder, Yvon Chouinard, is a very successful entrepreneur in every sense of the word. Although his methods of managing his business may draw intense criticism from others in the business world, Chouinard has held to his principles through the years which have helped him to lead a company with only a four percent turnover rate on…

the generalist outdoor clothing company named Patagonia. The company Patagonia is founded by Yvon Chouinard out of his little blacksmith which is currently located in Ventura, California. Over the years, Patagonia were thrived by the creator named Chouinard, where he developed clothing and gear inspired by his love of the outdoors such as hiking to the mountains, swimming, and fishing in the open sea. The love for his outdoors taught us that his outdoors man ship allowed him to create the…

Asaf Mizrahi Professor Spear Business communications December 4th 2017 Patagonia: An Earth-Friendly Brand “Let My People Go Surfing,” tells the story of how Yvon Chouinard went from being a young rock climber to being worth over 1 billion dollars. Yvon Chouinard is the founder and owner of Patagonia, and he got there with such unorthodox philosophies. The beginning of Patagonia clothing company started out much more modestly. Chouinard began his business by designing, manufacturing, and…