Although the magazine was not yet profitable, Motlekar was confident initiatives she was planning would accelerate the business past that point soon.14 Motlekar’s ambition was to expand her magazine line by creating Mamas & Papas Tweenies, which would speak to parents of children between the ages of six and 12. In addition, an e-zine would ensure that online readers were catered for, and a TV program scheduled to debut in April 2010 with Motlekar as the lead anchor would hopefully see the magazine taken to a new level. The show’s producer, Alicia Geldenhuys, believed that it would “not be like anything we’ve seen before in parenting and lifestyle TV programmes in South Africa. It will be irreverent; sometimes controversial; informative; fun; entertaining; and deeply rooted in South Africa and its traditional beliefs and will look great”15 (see Exhibit 6). Motlekar was conscious, however, of the impact of the 2009 recession on the consumer magazine market, in terms of both circulation spending and print advertising (see Exhibit 7). She had recently seen an announcement in the last issue of Femina magazine, which was one of the longest-running female magazines in the market, where the publisher commented: The glossy woman’s magazine market is highly competitive. In order to be successful, a brand must compete effectively for its share…
R v. Marshall is a landmark decision regarding Indigenous treaty rights and the right to fish. The single case consisted of two decisions: R v Marshall (No 1) [1999] 3 S.C.R. 456 and R v Marshall (No 2) [1999] 3 S.C.R. 533. The accused in the case, Donald Marshall, was a Mi’Kmaq Indian who was charged with three offences found in the federal fishery regulations: Fishing without a license, selling eels without a license, and fishing during the close season. In the first decision, the Supreme…
Children in today’s society need to be encouraged to watch less TV and use their imagination more. Kids are developing bad habits and with limits they won’t be prone to developing those habits.Young kids need good role models and it is their responsibility to make sure that if they decide to watch shows then they should be appropriate.Television is very harmful to children everywhere in the world and kids are suffering because of TV at a young age. Today in our society young kids ' enjoy…
consciousness, and reflecting the country’s multicultural and multiracial nature”(CBC). In the 1920’s, Canada's national public broadcaster had become “a leader in producing and distributing distinctive Canadian content.”(CBC) So what happened? After taking a closer look at CBCs current broadcasting lineup, it is apparent there is a lack of sincere multicultural programming. It can be strongly argued that over the past decade, CBC has lost its niche for Canadian television. On…
over-the-air TV. Question: What policy do you think the CRTC tries to achieve through the licensing of community radio? Response: By licensing community radio, the CRTC tries to achieve the policy of expanding community elements of the Canadian broadcasting system. Community radio helps to increase the amount of Canadian-produced programming; it broadcasts musical, cultural, and artistic content, news, information, and discussions of topics of concern, all at the local and regional levels…
A close examination of the type of national culture produced and promoted by institutions such as the Canadian Broadcasting Corporation, and the National Film Board of Canada, is guided and defined by a climate of desire to cultivate a national identity that would set Canada’s global image aside from external influence. The vast landscape and great distance between various communities within Canada posed a challenge to uniting the country under one image of nationalism. The establishment of such…
Television news refers to advertising current events, whether it is local, national or international, easy and efficiently through the use of sound and visual elements. In the news you will discover segments which people find either important or entertaining, such as sports coverage, weather forecasts, finance updates and traffic reports. Due to there being different audiences, news networks report the same news they just tell it differently to fit the requirements of their selected target…
It is frustrating because profits are being generated from larger American audiences and consumers. In 1968, the CRTC was instituted to become the main regulator of broadcasting in Canada. Policy source 2: Our Cultural Sovereignty (Lincoln Report), Chapter 2, Regulatory History deeply examines the CRTC. The CRTC ensures that 35% of Canadian music must be aired on the radio station throughout the broadcast day. In order to be considered Canadian music, two of the MAPL criteria must be…
Melanie Isaacs, a transition to a new life style The novel Disgrace, by J.M. Coetzee takes place in post-apartheid South Africa. The author offers a view of what is happening at the time, suggesting tensions between the races which are embodied mostly by symbols. David Lurie, a representation of “old” white South Africa, will interact with Melanie, his student and this will change his life from there. While the novel’s portrayal of Melanie have many meaningful layers despite her race, she has a…
structure of South Africa exploited its non-white citizens. When he first appears in the novel, David Lurie is a love outcast, who has solved his problem of sex rather…