Television news refers to advertising current events, whether it is local, national or international, easy and efficiently through the use of sound and visual elements. In the news you will discover segments which people find either important or entertaining, such as sports coverage, weather forecasts, finance updates and traffic reports. Due to there being different audiences, news networks report the same news they just tell it differently to fit the requirements of their selected target audience. Two of the more popular news channels in Australia, Channel 7 News and the ABC News, show this by reporting on similar stories but through contrasting target audiences, their main purpose, structural and stylistic elements and linguistic features
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Channel 7’s main purpose is to achieve high ratings, therefore producing profit. ABC news is funded by the government, and therefore they do not need to worry about their ratings as much, this allows the ABC to include more educational broadcasts to inform us of what is happening in our country and others more in depth, rather than skim over many different stories with little information about them. ABC news reports on more international news and other large issues that occur around the world, whereas channel 7 focuses on local events that are less significant, yet they are more captivating and appeal to a larger audience. For example both channels did a sporting update, channel 7’s segment went for a total of 5 minutes. Sports is not really considered very important in the grand scheme of things, there are more important things to do news segments on. This is clearly shown on ABC News’s segment time of the sports update, it lasted only 37 seconds. With it only lasting this long it gives them more time to talk about more pressing matters, such as state government loss of money (2 minutes 14 seconds) and political donations, foreign influence (2 minutes 37 seconds), Although some may find sports …show more content…
Channel 7 uses more dramatic and informal language to convey information in a more exaggerated form, this make it more entertaining for their target audience as they don’t have to think as much about what they are saying. ABC news is completely different in the way that they use formal and informative language, appealing to an audience that is interested in an accurate portrayal of the event. A big story for both stations about the Eddie Betts banana incident gives a good example of the differences in language. In channel 7s report they used phrases such as, racism, scandal, tearfully pleaded, swiftly outed, emotion wrecking and whisked away. These strong word choices provided not only information but entertainment, debates and discussion on social media. ABC news used phrases such as expressed remorse, publicly, scorned, apologising and hurled a banana. These word choices provided an accurate description of what happened. Channel 7 chose such strong, attention seeking words, to make the report more exciting and to get an emotional response. ABC were not as over the top with their word choice, they used necessary words to describe the story as best as they could. Channel 7’s aim with their language was to excite their audience and maintain attention and the ABC’s is giving us information about the
Channel 7’s main purpose is to achieve high ratings, therefore producing profit. ABC news is funded by the government, and therefore they do not need to worry about their ratings as much, this allows the ABC to include more educational broadcasts to inform us of what is happening in our country and others more in depth, rather than skim over many different stories with little information about them. ABC news reports on more international news and other large issues that occur around the world, whereas channel 7 focuses on local events that are less significant, yet they are more captivating and appeal to a larger audience. For example both channels did a sporting update, channel 7’s segment went for a total of 5 minutes. Sports is not really considered very important in the grand scheme of things, there are more important things to do news segments on. This is clearly shown on ABC News’s segment time of the sports update, it lasted only 37 seconds. With it only lasting this long it gives them more time to talk about more pressing matters, such as state government loss of money (2 minutes 14 seconds) and political donations, foreign influence (2 minutes 37 seconds), Although some may find sports …show more content…
Channel 7 uses more dramatic and informal language to convey information in a more exaggerated form, this make it more entertaining for their target audience as they don’t have to think as much about what they are saying. ABC news is completely different in the way that they use formal and informative language, appealing to an audience that is interested in an accurate portrayal of the event. A big story for both stations about the Eddie Betts banana incident gives a good example of the differences in language. In channel 7s report they used phrases such as, racism, scandal, tearfully pleaded, swiftly outed, emotion wrecking and whisked away. These strong word choices provided not only information but entertainment, debates and discussion on social media. ABC news used phrases such as expressed remorse, publicly, scorned, apologising and hurled a banana. These word choices provided an accurate description of what happened. Channel 7 chose such strong, attention seeking words, to make the report more exciting and to get an emotional response. ABC were not as over the top with their word choice, they used necessary words to describe the story as best as they could. Channel 7’s aim with their language was to excite their audience and maintain attention and the ABC’s is giving us information about the