Småland

IKEA is one of the world’s top furniture manufacturing companies. The Swedish company has 381 stores in 47 countries, with more opening. The company designs and sells Scandinavian modern style furniture and accessories. To save money for itself and its customers, the company sells its furniture unassembled in flat packs, and has customers assemble their own furniture at home. IKEA has partnered with WWF, FSC, UNICEF ,and Save the Children, to protect the environment and help victims of poverty and natural disasters. IKEA is a company founded by Ingvar Kamprad, that sells affordable, high-quality furniture, while keeping the environment and unfortunate people in mind. IKEA was founded by Ingvar Feodor Kamprad. Kamprad was born on March 30 1926, on a small farm called Elmtaryd near Agunnaryd, in the Swedish province of Småland. Småland was one of the country’s poorest regions at that time. Kamprad began his career at six, when he bought pencils and matches in bulk, which he then resold to his classmates. When he was just ten, Kamprad went around the neighbourhood selling Christmas decorations, fish ,and pencils. The future entrepreneur set money aside, unlike his peers. At 17, Kamprad was rewarded a small sum of money from his father, who thought that the money would be used on education oriented matters. With the money Kamprad saved, he opened IKEA, at the age of 17 in 1943. IKEA is an abbreviation for Ingvar Kamprad from Elmtaryd, Agunnaryd. IKEA’s early years were slow. In…

IKEA has created a global marketing strategy based upon its original business model developed in Sweden over 70 years ago, which focused on offering quality, low price products to the mass population. When entering developed markets, such as the U.S. and western nations, IKEA applies this globalized marketing strategy with very similar products, branding, positioning, and minor customizations made to appeal to consumers in each region. More recently, IKEA has started entering emerging markets…

Indonesia is one of the countries with abundance of natural resources with large populations. According to World Bank (2013) Indonesia is lower middle income country with GDP around 868.3 billion US dollar and the population is 249.9 million, while poverty headcount ration at national poverty line is 11.3% on 2014. The contention appear that this wealth resources country get the benefit or even get worse with the plenty of their natural resources. The economic growth in Indonesia in period…

For many of us, conflict over natural resources is not a part of everyday life. But in many places around the world, access to natural resources cannot be taken for granted. Conflict over natural resources is often part of a larger struggle over political, social, and economic power. The control over water, land, and oil has economically and socially changed the world. They have been used to secure power because of how important they are to society. The consequences for wrongly abusing these…

their claims. Proponents argue that fracking has lifted the current economy by increasing jobs. Extraction jobs may provide short term growth, but eventually this growth will plummet. This loss happens as extraction sites gain attention from other investors. Once invested, a site develops an overabundance in resources, thus sinking firm costs. Overabundance will cause job loss in the process as firms can’t recover (Twomey et.al.). Jobs are also temporary since extraction only provides cash flow…

including conquering the land, battling natives tribes in a bid to secure settlements, while at the same time trying to stay true to their religious, entrepreneurial, and socio-ethical roots acquired in their former lands back in Europe. Through their writings, the soldier, administrator and adventurer John Smith, Poet Anne Bradstreet and Governor William Bradford depict an America whose lands were initially hard to subdue and inhabited by a people wary of the settlers who kept coming in droves…

Is this land our land? In Woody Guthrie’s poem, “This Land Is Your Land,” the tone is set to be a joyful song, but the tone twists towards the end. As I read, I interpreted the poem in the tone of joy which transforms into disillusion when the speaker questions, “Is this land made for you and me?” (Guthrie line 24). Reading Guthrie’s poem, I came to the conclusion that because of all the hardships America went through in the 1930s, the American dream is not for everyone regardless of one’s…

When the word crusade appears in either a sentence or in a verbal statement it automatically begins to raise concerns in ideas due to problematic historical references being recalled and even present day social problems. The infamous idea of the crusade refers to the medieval era, 500AD-1500AD, where there was a rise in European military expeditions. This rise in military power created a series of European “crusades” and campaigns in attempt to recover the Holy Land from the Muslims. Even in…

throughout the entire novel always does his best even when it is hard and his spirits are broken. By doing so in his hard times, he gets help when he needs it the most by strangers. Dorothy goes on a journey through the Land of Oz where she must find her own way back home to Kansas. When she first lands in Oz, Dorothy meets the good Witch of the North who gives her the Wicked Witch of the East’s silver shoes and tells her to go to the Emerald city to ask Oz to send her home (Baum 13). The Witch…

The Crusades was one of the most significant “large scale military campaigns to win back the Holy Land from the Muslims” (Backman 313). This happened during a time of religious persecution and a rise of the Christian faith and “proceeded the centuries old struggle for control of the eastern Mediterranean shore” (Backman 313). The Crusades have been seen as a holy war, deemed justifiable through means of religious property; yet others see the Crusades as merely a way to expand the Christian…