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    Malaysia Airlines Berhad (MAB), formerly known as Malaysia Airlines System Berhad (MAS) is founded in 1947 as Malayan Airways. It is the national air carrier that operates flights from its home-based, Kuala Lumpur International Airport and from secondary hubs in Kota Kinabalu and Kuching to destinations around Asia and around the globe including countries in Europe and Oceania. Airlines headquarters are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor and it is the…

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    Air Asia Case Study

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    Air Asia is the biggest airline company in Malaysia which have fleet size and destination. According to the history of Air Asia in Jump Start Malaysia: The Air Asia Definitive Guide to Malaysia, Truly Asia, the company established in year 1993 and begins to operate since 1996 to present. It was founded by government owned conglomerate; DRB Hicom. Unfortunately, in 2001, the company was heavily in debt. It was then bought by the former Time Warner executive; Tony Fernandes who owned the Tune Air…

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    Air Mauritius Case Study

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    4. Interview discussion - Description of the business which was selected for the interview Air Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership…

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    Market Analysis through SWOT Strengths Etihad has been among the world’s leading airlines and have Abu Dhabi as its corporate hub. This has a location advantage connecting the local inhabitants to other countries of the world. (Hasan, 2014) This airline is completely owned by the government of Abu Dhabi, which entirely takes care of its funding through which the airlines is flourishing well and investing in new services. The airline has always been known for the provision of best…

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    Singapore Airlines As with most things in life the only constant, is change. Similar to one’s personal life their business life is just as complex and ever changing. Today 's business environment requires that organizations, like Singapore Airlines, to undergo change on a constant basis in order to remain competitive. These changes may be minor, or may be something major such as in refocusing the overall strategy of the organization. It is up to the change manager to effectively move the…

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    1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

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    Indigo Airlines Case Study

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    INTRODUCTION: India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with…

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    One way to diversify includes offering aircraft ground-handling services (the services done for an aircraft while it is in the airport) for other airline companies. Other airlines have already adopted this strategy such as Singapore Airlines. Another strategy is aircraft leasing, where another airline or other operators can lease Etihad Airway’s airplanes. This is done when another airline wants to increase their capacity temporarily without buying an aircraft or cannot afford…

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    Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

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    Question 1. Actors of Micro Environment Company Name: Malaysia Airlines Berhad 1) Competitors • Garuda Indonesia (https://www.garuda-indonesia.com/my/en/index.page) • Cathay Pacific (http://www.cathaypacific.com/cx/en_MY.html) • Singapore Airlines (http://www.singaporeair.com/en_UK/my/home) • AirAsia (http://www.airasia.com/my/en/home.page?cid=1) 2) Suppliers • Airbus SAS, The Boeing Company (Aircrafts) • Brahim’s Holdings Bhd (Food and beverages catering) • GE Engine Services (Maintenance,…

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