SWOT: Etihad: Marketing Analysis: Market Analysis In Airlines

Improved Essays
Market Analysis through SWOT

Strengths
Etihad has been among the world’s leading airlines and have Abu Dhabi as its corporate hub. This has a location advantage connecting the local inhabitants to other countries of the world. (Hasan, 2014)
This airline is completely owned by the government of Abu Dhabi, which entirely takes care of its funding through which the airlines is flourishing well and investing in new services.
The airline has always been known for the provision of best hospitality services to its customers. This enhances the loyalty of its customers and hence assists in improving company’s revenue generation.
The exceptional service offered in the past at reasonable price has completely satisfied the customers. Etihad can use
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The company has a number of operations in other countries too; hence the introduction of such a service would not yield lucrative outcomes always. This is due to a fact that different nations have different culture, traditions and extent of spending on leisure and this barrier could prove a crucial weak-point for the company. (Rodrigues, 2010)
Opportunities
The company being a new young player has maintained its prices till now even in extreme situations of fuel price hike. The company, through its excellent services in such tough situations, has succeeded in retaining the loyalty of its old customers and also in attracting new potential market segments.
The security systems of the airline and its easy-to-use online payment portals have allowed it to attract new customers who are juvenile in the markets of aviation.
The United Arab Emirates aviation industry receives the highest investment from the government and this in turn gives an easy funding to Etihad to expand and
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(Reed, 2015)

Company’s goals and Objectives
To introduce such a lavish suite service in the Airbus, the company has to set its goals and precise objectives prior to the commencement of the project. The goals set up would later be communicated to each and every participant of the project to create a candid vision of what is to be achieved. The management team in such a reference could divide the proposed objectives into short term and long term goals based on their priority and the time consumed by each goal. (MOHIDEEN, 2014)
The short term objectives would include:
Prior to the commencement of the project, the company should decrease its irrelevant costs and human resource requirements in order to direct the flow of money from revenues towards the creation and provision of this high-class service. This should be the primary objective.
The secondary objective could be maintaining loyalty and value of the customer even when the costs of various services are

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