Indigo Airlines Case Study

Decent Essays
INTRODUCTION:

India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day.

Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services.

IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with cheaper fares when compared to the other airlines.

IndiGo provides low fares, as the airline tries to minimize its cost factors and generate revenue.

Reducing the operating costs and providing its services to various destinations with low fares
…show more content…
It provides various types of services to various people. It provides best promotional offers to attract the people.

Number of passengers travelled is increasing from day to day. IndiGo offers two type of services they are passenger services and cargo services.

Indigo airline is one of the best airlines providing many different services, which attract the passengers and also satisfy the needs of the passenger.

It provides on time performance so that the passengers are ready to come back to the airline. IndiGo offers low cost services.

Indigo airline has achieved best low cost carrier award from the skytrax for rendering its services on low cost basis. It is one of the best airlines for providing quality service.

1.2 Vision

Vision of IndiGo airline is to provide best passenger and cargo services on a low cost basis or as a low cost carrier IndiGo airline wants to provide its services and gain more frequent flyer passengers.

It aims to maintain its services and expand the number of aircrafts in the future.

In the year 2015 the airline has signed a contract to increase a minimum of 30 aircrafts to increase its operations but taking a loan from ICBC (Chinese
…show more content…
It is the largest bank in China with its assets totally.

It has won many awards for supporting and helping many business entities and companies. It has won the global bank of the year in the year 2014.

It is bank, which supported the economic development, development of companies and markets.

ICBC not only supports the economic development but also the financial and regulatory development of the company

Vision of the ICBC bank is to lead in the top position by generating profits, by performing the best activities and maintaining a prestige.

The main aim of the bank is to develop in the corporate banking sector by concentrating on the consumer and industrial markets for the benefit of both the consumers and also industries and organizations.

ICBC agreed and signed a contract with the IndiGo airline to buy 30 aircrafts and give the aircrafts on lease for the beneficiary purpose of both the bank and also the airline.

ICBC signed the MOU with the IndiGo airline. It buys 30 aircrafts worth 42.6 billions.

Bank gets the interest if the airline takes the finance or the bank gets rents for leasing the

Related Documents

  • Decent Essays

    Nowadays customers eventually expect more convenience while taking long haul services, simultaneous upgrades of services on air travel is a must. Especially for Singapore Airlines, since they aim to keep up the premium quality offer to their customers, 4. Competitive Advantage of Singapore Airlines The main competitive advantage of Singapore Airlines could be relatively young and well-maintained aircrafts. Singapore Airlines considers passengers’ safety as one of important factor in their management, according to their sustainability report, average age of their fleet is 7 years and 1 months as of March 31,…

    • 1363 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    The security systems of the airline and its easy-to-use online payment portals have allowed it to attract new customers who are juvenile in the markets of aviation. The United Arab Emirates aviation industry receives the highest investment from the government and this in turn gives an easy funding to Etihad to expand and…

    • 767 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Catering to different segments will expand the market share of the airline and will attract customers of competing airlines. Etihad Airways can benefit from current customers to expand their market share. By using a customer referral incentive program, existing customers are encouraged to refer other customers to use the airline. By doing that they receive free products, big discounts and cash rewards. This strategy uses existing customers as a sales force for attracting new customers using the same products.…

    • 1472 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    An example will be Dubai invested multi-billions dollar into air transport infrastructure (Dubai to Invest $32 Billion in Airport to Meet Emirates Airline Growth – WSJ). Mexico natural resources and geographic location has making it greatest asset to ensure its country`s economy. A part from it, due to its location it can act as a hub connection between North and South America as well as connecting Asia and…

    • 1050 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    What e-Enabled really provides is the overall improved efficiency from top to bottom of the airline industry. E-Enabled Advantage provides the company a tool that not only improves the overall efficiency of the firm but also provides an improvement to the overall customer service that you offer is key to growing a business today. If Boeing can continue to produce outstanding products and stand ahead of the competitors they will continue to be the dominate figure in the market.BOEING’S e-ENABLED ADVANTAGE 4Would Boeing’s transition into services prove to be the silver bullet – the solution to the airlines’ financial woes and to Boeing’s aggressive competition with…

    • 868 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    “To be the most preferred airline in Asia” 1.1.2 Mission The mission of Sri Lankan is as below. “We are in the air transportation business. We provide our customers with a reliable and pleasant travel experience. We provide our business partners with a variety of innovative, professional and mutually profitable services. We meet Shareholder expectations of profitably marketing Sri Lanka and contributing towards the well-being of Society.…

    • 1055 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Boeing Case Study

    • 1159 Words
    • 5 Pages

    1) What is 787’s value proposition? In an environment where price competition is high and cost (labor, fuel) is getting higher, Boeing focused on delivering values of efficiency to persuade consumers to use its product. Offers to design and deliver a super-efficient plane that would fly as fast as today’s fastest commercial airplanes and encourage airlines to retire their Boeing 767s and Airbus A300s and A310s and replace them with 787s rather than Airbus’s A330 planes at that time. Boeing focus on dramatically reduce journey times whilst provide affordable than before and comfortable for passengers. An improved passenger experience and cutting-edge innovations make this plane innovative and popular to airlines and passengers.…

    • 1159 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    For these customers, the airline uses the policy of full fares, to increase its profitability. In order to prompt its products and services, Qantas provides promotional fares to customers in the economy class. The price strategy can largely satisfy different customer needs and maximize Qantas Airways profitability. At the same time, I want Qantas, to establish a competition based strategy, where the airline can monitor its main competitors, and adjust its price in a corresponding way. I can envision the monitoring system as an effective strategy, which can increase flexibility in the pricing of Qantas Airways.…

    • 1026 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    The record deal with Airbus has made Emirates the largest customer to Airbus (Knorr & Eisenkopf, 2007). Emirates have also decided to begin updating their Boeing fleet with the latest version of the 777 aircraft (Beoing, 2015). This decision ensures they have one of the newest and thus safest aircraft fleets in the industry. Remaining current in the industry allows Emirates to offer the latest and most advanced products and services available, whilst reducing maintenance and depreciation costs of their assets. High on Emirates agenda is maintaining superior customer service (operational strategy).…

    • 4446 Words
    • 18 Pages
    Decent Essays
  • Decent Essays

    Southwest’s point of differentiation is that it delivers its customer service in a friendly and fun manner that satisfies the consumers and builds loyalty to the airline (Smith, 2011). Therefore, the airline’s market segmentation and target market strategies helps to identify what the consumers value thus allow for the airline to develop a competitive strategy effectively and with accordance to the segment…

    • 2065 Words
    • 9 Pages
    Decent Essays