Strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does and why it does it, with a focus on the future. It also can be defined as the process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives.
STEP 1: MISSION AND OBJECTIVES
Jetstar Airways’ mission and main objective is to offer all day low fares to enable and attract more people to fly to more destinations often. This is a low-cost carrier airline in Australia. It is a wholly owned subsidiary of the Qantas Group. Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar also operates in Asia and has future plans of expanding their service internationally. It is the first airline in Australia to allow customers to select their seat upon booking. Jetstar only operates in the leisure and value based markets. Jetstar aims to have Australia’s lowest fares on all the routes it operates on. Jetstar wants to improve their customer service so that they can receive good feedback for the customers. This company also provides quality flight experience.
in recent years, Jetstar has aimed to increase the amount of destinations available to consumers. It is clear …show more content…
Jetstar encourages customers to apply for Club Jetstar. This is an exclusive membership program from Jetstar. Customers can receive ongoing discounts on holiday products from Jetstar’s partners. Jetstar also provide Price Beat Guarantee. Any customer supposed find a lower fare online, on the same day, same route and at a comparable time, Jetstar will beat the fare by 10%. Jetstar will let customers to know their choices if their flight is changed before they travel. If Jetstar fail to meet that commitment, they will provide a $50 Jetstar travel voucher to the
STEP 1: MISSION AND OBJECTIVES
Jetstar Airways’ mission and main objective is to offer all day low fares to enable and attract more people to fly to more destinations often. This is a low-cost carrier airline in Australia. It is a wholly owned subsidiary of the Qantas Group. Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar also operates in Asia and has future plans of expanding their service internationally. It is the first airline in Australia to allow customers to select their seat upon booking. Jetstar only operates in the leisure and value based markets. Jetstar aims to have Australia’s lowest fares on all the routes it operates on. Jetstar wants to improve their customer service so that they can receive good feedback for the customers. This company also provides quality flight experience.
in recent years, Jetstar has aimed to increase the amount of destinations available to consumers. It is clear …show more content…
Jetstar encourages customers to apply for Club Jetstar. This is an exclusive membership program from Jetstar. Customers can receive ongoing discounts on holiday products from Jetstar’s partners. Jetstar also provide Price Beat Guarantee. Any customer supposed find a lower fare online, on the same day, same route and at a comparable time, Jetstar will beat the fare by 10%. Jetstar will let customers to know their choices if their flight is changed before they travel. If Jetstar fail to meet that commitment, they will provide a $50 Jetstar travel voucher to the