Bombardier is a Canadian based public company operating in the sector of manufacturing planes and train in several countries. It was founded by Joseph –Armand Bombardier in 1942. They key people involved in the management are Pierre Beaudoin, Alain Bellemare and Lutz Bertling who are working as Chairman, CEO and COO of the company respectively. Over the years, this company has utilized its resources very well and followed a fantastic strategy of expansion. This is quite clear as it has moved well in the value system from making of snowmobiles to planes and trains. The revenue of the company for the fiscal year 2015 is US$ 18.2 billion and its shares are publicly trade in Toronto Stock Exchange.
In 1986, Bombardier acquired Canadair which was …show more content…
It can be tangible goods or intangible one. Bombardier manufactures business, commercial and amphibious aircraft so it needs to identify which things in these types of aircraft satisfy customer needs. Not just that, it has to identify which features is missing from the aircraft which customer wants and is being offered by the competitors. Bombardier needs to identify the item/ feature wise cost as well. As we all know that, as Bombardier is following the strategy of international growth/ expansion, it needs to identify each market separately and need to devise a separate product for every region or country. As we know that the propensity to consume in each country varies significantly so the product should be made differently to justify the cost benefit …show more content…
So, low operating costs lead to low price ticket charged from passengers. The best thing is that these Bombardier’s aircraft can be customized using cutting edge modern cabin communication equipment.
Bombardier need to contact the top banks in the region which are dealing with airline companies to enter into agreement with it. Bombardier needs to explain them why it is in the best interest of banks to go with it. The main tactics that may be used is that it has strong reputation and strength in the international market and its products are of premium quality. Initially, Bombardier may have to offer its aircraft on lower price comparable to its customers in order to win customers in the international market.
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In 1986, Bombardier acquired Canadair which was …show more content…
It can be tangible goods or intangible one. Bombardier manufactures business, commercial and amphibious aircraft so it needs to identify which things in these types of aircraft satisfy customer needs. Not just that, it has to identify which features is missing from the aircraft which customer wants and is being offered by the competitors. Bombardier needs to identify the item/ feature wise cost as well. As we all know that, as Bombardier is following the strategy of international growth/ expansion, it needs to identify each market separately and need to devise a separate product for every region or country. As we know that the propensity to consume in each country varies significantly so the product should be made differently to justify the cost benefit …show more content…
So, low operating costs lead to low price ticket charged from passengers. The best thing is that these Bombardier’s aircraft can be customized using cutting edge modern cabin communication equipment.
Bombardier need to contact the top banks in the region which are dealing with airline companies to enter into agreement with it. Bombardier needs to explain them why it is in the best interest of banks to go with it. The main tactics that may be used is that it has strong reputation and strength in the international market and its products are of premium quality. Initially, Bombardier may have to offer its aircraft on lower price comparable to its customers in order to win customers in the international market.
Place & Distribution