Seattle's Best Coffee

Fast Food Ban on Campus Obesity is a very large problem globally and especially in the United States of America. Obesity has been linked to foods and drinks high in fats and sugar. In an effort to combat obesity and improve the health of New Yorkers, the Mayor has created a soda ban. As a result of this ban, many universities and colleges are banning soda and fast food on campus. Though soda may indeed be unhealthy, adults should be able to decide what they choose to drink. While the soda…

who had portrayed Juan Valdez for 37 years, Carlos Sanchez, handed over the Conchita’s reins to a new Juan. Sanchez had appeared in nearly 100 commercials and even made a cameo in the Jim Carrey movie Bruce Almighty, delivering the perfect cup of coffee to the God-like Bruce. During Sanchez’s tenure, Juan Valdez had become one of the most recognized brands in the world, receiving a citation in 2005 from Brandweek as the top U.S. advertising icon, sharing the honor with the Geico. Gecko and…

If you asked us, we would tell you that the next best thing to having a million dollars is sporting a million dollar tan. Luckily for us all, we don’t have to look far or spend far too much in order to achieve that perfect summer glow. Known around the globe as one of the top manufacturers of innovative and top of the line sunless tanning products, Million Dollar Tan (yes that’s really their name and for good reason) offers boosters, lotions and mousses galore! Founded in sunny Southern…

Guatemala The first human settlers arrived in Guatemala in 1511. Hernán Cortés and Pedro de Alvarado conquered all of Guatemala in 1697. He was given the title of captain general in 1527. Mariano Aycinena and Piñol demanded that Captain Gaínza makes Guatemala independent. Guatemala became independent in 1821. There are two main types of Guatemalan clothing. There are the American clothing and the Indian Clothing. These clothing represent different cultures aspects in Guatemala. American…

11 - 19 - 15 Powerful Beverages Influence Human History Rum, coffee and tea are a crucial part of human history. There is very little written in most school history books about the tremendous influence these drinks have had on population, power, culture and technology. However, A History of the World in 6 Glasses by Tom Standage describes the huge contribution these three drinks have had in our history. Rum, coffee and tea significantly contributed to the shift in power in the world at…

The camera swivels around as a man suited up in a high-tech white suit and mask furtively sneaks through the forest. While holding a weapon, the man dive-rolls into the leaves chasing an unseen predator as the scene plays out. The actor sits down (the threat apparently neutralized), pulls off his helmet, shakes out his hair, and, naturally, grabs a Monster Energy Drink to…

ancestor, or could it be more than that? The story Fever 1793 written by Laurie Halse Anderson suggests a different meaning of what family truly is. The story is about a 14 year old girl named Mattie Cook who lives in a house above their family's coffee shop in Philadelphia during the time of the Fever outbreak in 1793. Once the fever breaks and her mother becomes feverish, Mattie flees the city with her grandfather only to learn that the disease is everywhere. As the story develops Mattie’s…

Starbucks, a well-known coffee brand that has its origins in Pike Place Market. Currently having over 22,000 stores worldwide, its success stems from its current Chief Executive Officer (CEO) Howard Schultz, and his visit to Italy’s espresso bar in 1981 (Company Information). Schultz describes his epiphany that “connect[ing people] who loved coffee did not have to take place only in their homes” that led him to “unlocking the romance and mystery of coffee, firsthand, in coffee bars (Schultz and…

selling high-end coffee to consumers, just to clear a profit. Instead, they developed plans to expand their business immediately. This plan involved a strategic three-year geographical store placement in selected cities and a detailed store design. In order to launch their business initiative into their current position, Starbucks created a dominant product brand. In addition, Starbucks expanded to selling items other than coffee: cold beverages, juices, teas, pastries, coffee brewing…

option than attempting to do more and lessening the appearance of quality. In this case study, we are presented with a company built around selling coffee that expanded their product offerings, and watched their sales fall as a result. The key for Starbucks to regain their lost market share is returning to their roots by providing a superior coffee drinking experience and not focusing on trying to expand into the breakfast food market. In addition, Starbucks should implement a rigorous…