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  • Individualism Vs Collectivism

    1.INTRODUCTION The internet has become the most important media in which business advertises their companies and products. Globalization has further improved the importance of websites as a critical communication media for multinational companies. However, customers from different cultures have various perceptions and preferences towards website design. Consequently, it is of great importance for companies to customize their websites to cater to consumers from different cultural backgrounds. By…

    Words: 907 - Pages: 4
  • Holacracy Organization Case Study

    Valerie Bauer Bryan Sappington Organizational Behavior 11, December 2017 Case Study #3 In 1999 Nick Swinmurn started a humble yet successful online shoe company, Shoesite.com. Keeping in mind, this was pre-online shopping that we are so accustomed to today. Swinmurn attempted to work with local California shoe companies to encourage them to sell their shoes on his site. He offered to sell the shoes, in return, he would receive a modest fee for the sales generated "win" win." Swinmurn was…

    Words: 1383 - Pages: 6
  • Funnel Metaphor Case Study

    In today’s digital economy, the way companies brand and advertise is completely transformed. As Edelman (2010) suggested, the Funnel Metaphor is less applicable in describing consumer’s purchase journey. Instead, the Consumer Decision Journey (CDJ) took place, which pointed out the extended evaluation and and post-purchase phases. The implications for marketers are significant. The touch points have shifted, requiring companies to adjust their marketing strategies and tactics correspondingly. To…

    Words: 781 - Pages: 4
  • Sparkplace Essay

    1. Introduction Company SparkPlace is a provider of online marketing software which was founded by the CEO Dirk Middleton two years ago. The company’s slogan is “Marketing is broken”. Dirk spent his career in sales and strongly believed that a lot of e-mails and cold-calls to promote sales were annoying for customers and deteriorating marketing. He thought that companies should approach to more interested customers who were already searching or purchased products by using social medias such as…

    Words: 2005 - Pages: 9
  • E-Cigarettes In New Mexico

    into a vapor that the user can inhale. The e-cigarette is being marketed as an alternative means to smoking an actual cigarette. Cigarettes have been known to use harmful chemicals to maintain freshness in the tobacco that an individual is smoking. Electronic cigarettes have been advertised as a safer means of eliminating the need for harsh chemicals while maintaining the ability to inhale nicotine. (Hunt, 2014) Since the disbursement of e-cigarettes, they have become…

    Words: 751 - Pages: 4
  • Cybercriminals Violate Consumer Privacy

    No doubt internet is a greater way of communication and it provides an exceptional platform, where user can share their experiences, stories, blogs and not only share as well as can extract a wide variety of information. The Internet is a system that allow users to reach value and service by exchanging data. Due to high number of internet users, the shared information are experiencing exponential growth. These all information shared on internet benefits all of the Internet community, however,…

    Words: 747 - Pages: 3
  • Andrew K. Przybylski: Article Analysis

    Summary: In Andrew K. Przybylski’s article about electronic gaming, he discusses the positive and negative effects of gaming. He even discusses how the amount of time a child spends playing video games affects their developmental skills. This includes their social skills, behavioral skills and overall health. The purpose of this study was to prove that extended use of electronic gaming can negatively affect an adolescent 's health. Przybylski uses a study that surveys approximately five thousand…

    Words: 1172 - Pages: 5
  • Salem Public Relations Case

    What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…

    Words: 1246 - Pages: 5
  • Under Armour Critical Analysis Essay

    4. Critical Analysis Through the successes of Under Armour as a global brand, its online presence has grown substantially with the integration of digital communication channels and platforms. This critical analysis will be with regards of the positive and negative factors taken in by as a first time consumer basis. Through Need Recognition, as a first time consumer with heavy usage of online media channels, I had the opportunity to chance upon Under Amour’s usage and utilization of the…

    Words: 875 - Pages: 4
  • The Consequences Of Tobacco Smoking

    Most recreational smoking starts at the age eighteen, but the majority of teens who do smoke, do not know the consequences. In the 15th and 16th centuries, the Native Americans smoked tobacco for medical and religious purposes. Yet, they did not smoke every day for recreation. Tobacco first really became known when European explorers witnessed this, they then returned with a new found drug. Later the drug was adopted by the rich and poor as their drug of choice. They chose it to be their drug of…

    Words: 1038 - Pages: 5
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