2.1.1 The different types of interactive media
Interactive media makes use of many platforms both digital, as well as print. Digital media consists of Websites, video, audio,interactive whiteboards, cellphones and tablets. One common form of digital interactive media seen everyday is the interactive way-finding systems placed in shopping centers.
These large screens provide shoppers with a more interactive and entertaining way of understanding the layout of the malls shops and entertainment area as seen in the image below.
Figure 1: Simon mall information screen
Printed Interactive elements include board games, pop up books or constellation wheels. (Stuart Fischoff 2005)
Figure 2: Handmade Lacoste pop up book
“I hear and I forget, I see and …show more content…
The better the package design and copy, the greater is the likelihood that consumers will choose that brand. Any new package design, or significant change in an existing package, should always be subjected to the look of objective consumer research. (Pinya Silayoi M.S. 2004)
R. Sara author of “Packaging as a retail marketing tool” (1990) describes packaging as the “silent salesman” Packaging should be able to be used as a marketing tool by promoting itself and attracting the consumers attention on its own. (R. Sara. 1990).
Jonathan Asher, consumer goods marketer, states in his article “Effective Packaging” (2010) that before the progression of packaging design, it was first seen as just a container marketers needed to minimize cost with, when putting their brand out in the world. That however has progressed to something greater. Today, marketers recognize the value and importance in packaging design and how it can generate sales on its own.
Successful packaging according to Jonathan Asher include functional benefits, such as handling, storage, opening/re-closing, dispensing/usage and …show more content…
Card is used mainly due to it being cheap and recyclable, using card also allows for easier printing for image placing and colour, Usually card boxes are lacquered for a more satin/ gloss finish. (V.Ryan. 2007)
Figure 4: Nokia X5 and E7 packaging
With the advancement of cellular devices, its packaging began to take a more minimalistic form. Where a integrated folded cardboard box was replaced with a smaller unique flat pack style. This made for easy, cost effective storage as seen below on the iPhone packaging in figure 5. (Pakthat. 2015)
Figure 5: iPhone 4 packaging
Once these advancements took place, companies started playing more with design and pictorial elements to make their packaging more applicable.
Written in the Steve Jobs biography by Walter Isaacson 2011, Isaacson explains how Steve Jobs spoke about the importance of packaging. An obsessive focus was taken in the way their products were presented to its customers. According to Isaacson, Jobs had a firm believe that the appearance of the packaging as well as the customers first experience opening their product was just as essential as the actual product. (James Gobert.
Interactive media makes use of many platforms both digital, as well as print. Digital media consists of Websites, video, audio,interactive whiteboards, cellphones and tablets. One common form of digital interactive media seen everyday is the interactive way-finding systems placed in shopping centers.
These large screens provide shoppers with a more interactive and entertaining way of understanding the layout of the malls shops and entertainment area as seen in the image below.
Figure 1: Simon mall information screen
Printed Interactive elements include board games, pop up books or constellation wheels. (Stuart Fischoff 2005)
Figure 2: Handmade Lacoste pop up book
“I hear and I forget, I see and …show more content…
The better the package design and copy, the greater is the likelihood that consumers will choose that brand. Any new package design, or significant change in an existing package, should always be subjected to the look of objective consumer research. (Pinya Silayoi M.S. 2004)
R. Sara author of “Packaging as a retail marketing tool” (1990) describes packaging as the “silent salesman” Packaging should be able to be used as a marketing tool by promoting itself and attracting the consumers attention on its own. (R. Sara. 1990).
Jonathan Asher, consumer goods marketer, states in his article “Effective Packaging” (2010) that before the progression of packaging design, it was first seen as just a container marketers needed to minimize cost with, when putting their brand out in the world. That however has progressed to something greater. Today, marketers recognize the value and importance in packaging design and how it can generate sales on its own.
Successful packaging according to Jonathan Asher include functional benefits, such as handling, storage, opening/re-closing, dispensing/usage and …show more content…
Card is used mainly due to it being cheap and recyclable, using card also allows for easier printing for image placing and colour, Usually card boxes are lacquered for a more satin/ gloss finish. (V.Ryan. 2007)
Figure 4: Nokia X5 and E7 packaging
With the advancement of cellular devices, its packaging began to take a more minimalistic form. Where a integrated folded cardboard box was replaced with a smaller unique flat pack style. This made for easy, cost effective storage as seen below on the iPhone packaging in figure 5. (Pakthat. 2015)
Figure 5: iPhone 4 packaging
Once these advancements took place, companies started playing more with design and pictorial elements to make their packaging more applicable.
Written in the Steve Jobs biography by Walter Isaacson 2011, Isaacson explains how Steve Jobs spoke about the importance of packaging. An obsessive focus was taken in the way their products were presented to its customers. According to Isaacson, Jobs had a firm believe that the appearance of the packaging as well as the customers first experience opening their product was just as essential as the actual product. (James Gobert.