Muzafer Sherif

Theory Application Paper Social Judgement Theory Muzafer Sherif’s theory of social judgement explains and predicts how and why persuasive messages in communication are successful or ineffective. Sherif describes that, with every new idea presented, everyone has their own beliefs and attitudes beforehand. In the case of a past relationship between a man and myself, Sherif’s theory will be able to explain why our arguments didn’t work, what we could have done differently, and what I may be able…

because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help is choose an appropriate course of action’ (Aronson, et al., 2005). This is an example of Informational social influence theory (ISI) (Muzafer Sherif, 1935), conflicting to this is Normative Influence Theory (NI) (Bibb Latané, 1980). NI is the influence from peer pressure; people can act on NI for a number of reasons. It can be for fear of rejection, a desire for approval or to show…

Social Judgement Theory Social judgment theory was just an early experiment on social psychology regarding attitudes not until it was further given foundation by Muzafer Sherif and Carl Hovland in 1991. This theory seeks to explains how an audience evaluates the messages he receives. The new knowledge or information will be compared to the initial informal that a person has and therefore make a decision whether to accept…

In todays society there is large push behind being unique and finding out who you want to be as an individual. What some don't realize is that depending on certain situations or scenarios we as humans are very good chameleons. We change our attitudes and mentality in a way we feel will have the best result for us, wether it is to feel accepted within a group of new friends or in a job interview with the hiring manager. When people do change it is not a bad necessarily a bad thing, I believe in…

1. To this day, the prison simulation administered by Phillip Zombardo and his colleagues Craig Haney, Curtis Banks, and Dave Jaffe at Stanford University remains one of the most well-known psychological studies. The objective was to test whether an individual’s internal behavioral tendencies would be abandoned or altered when influenced by situational variables, involving power and vulnerability. Zimbardo proposed such environments, like prison, have the ability to change behaviors, sometimes…

Everyone committing a murder should be punished with death penalty. Only those who murder innocent should receive death penalty. Death penalty should be abolished. These three statements are the ranges of probable stances that can be taken on the capital punishment issue. They represent different positions which exist regarding an issue which triggers a specific opinion or judgment. When we are presented with different choices over an issue or question, the opinions we form regarding each…

changes his attitudes, opinions, perceptions and behavior in accordance with those, which prevail in the society or the group to which the individual belongs. Asch started his experiments due to disagreement with famous Turkish social psychologist Muzafer Sherif, who concluded that group discussion during the experiment between the participants affects their assessments and following group`s opinion would always occur despite individual`s conscience. Asch was arguing that if particular…

Discrimination and Prejudice Discrimination according to McLeod S. (2008) simply means the behavior or actions, which are usually negative towards individuals or group of people, especially on the basis of sex, gender, race, social class and so forth whereas prejudice is an unjustified or negative attitude towards an individual based solely on individual’s membership of a social group, for example a person may hold prejudiced views towards a certain race or gender and that person may be regarded…

Imagine you are a student at Stanford University in the 1970s, and you hear that a psychologist is offering $15 per day to take part in his experiment. You figure that you could use the extra cash and figure that it’s a good way to help out. You and 20 other students are accepted to participate, and you are split into two groups, prisoners and guards. The only instructions given were “...do whatever they thought was necessary to maintain law and order in the prison and to command the respect of…

Occasions for conflict are everywhere – in workplaces, homes, churches, and societies both domestic and international. For many, many years, we have been at odds with establishing relationships healthy enough to endure struggles that arise. Thus, determining the causation for such a universal and everyday pandemic as social dilemma, gives rise to the question of how conflict affects how we think about, feel, and interact with one another. Studies performed by social psychologist have been…