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  • Kaushik Web Analytics

    Web Analytics is the use of web analytical tools and metrics to make data-driven and informed decisions. Looking deeper and further into the concept we find that in his book, Web Analytics 2.0, Avinash Kaushik defines Web Analytics as the “analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers, have, which translates into your desired outcomes (online and offline)1. Kaushik argues that, if used correctly, web analytics can be used to answer four important questions: What, How Much, Why and What Else. • The What: Clickstream Analysis, defined as the route visitors take on the website when they navigate by clicking through its different pages2. • The How Much: Multiple Outcomes Analysis, which Kaushik summarizes by telling the reader that every single decision taken must be focused on “increasing revenue, reduce costs and improve customer satisfaction/loyalty”. • The Why: a) Experimentation and Testing, on this level the strategy used to drive usage can be changed by tweaking and “playing” with the different tools available such as Google Website Optimize, Omniture’s Test&Target, etc. b) The Voice of the Customer, on this level we can use surveys and any other available method to get feedback from the customers and understand what is the content they want to see, so that engagement can be made available to them via information that is relevant…

    Words: 1282 - Pages: 6
  • The Pros And Cons Of The Internet

    source host is R bits/sec, and the propagation on each link is dprop. The nodal delays accumulate and give an end-to-end delay, dend-end = N (dproc + dtrans + dprop) (1.2) where, once again, dtrans = L/R, where L is the packet size. Note that Equation 1.2 is a generalization of Equation 1.1, which did not take into account processing and propagation delays. We leave it to you to generalize Equation 1.2 to the case of heterogeneous delays at the nodes and to the presence of an average queuing…

    Words: 69202 - Pages: 277
  • Designing A Linux Implementation Proposal For The Company Linx, Llc

    Introduction I will be writing a Linux Implementation Proposal for the company Linx, LLC. This company has a new research and development group named LSDG. All the systems in the group LSDG will be running the Red Hat Linux operating system. These systems will access and share resources with the existing hardware in place. The existing hardware that Linx, LLC has implemented is a Microsoft active directory domain which contains numerous Windows Server 2012 R2 servers running services like DNS,…

    Words: 1252 - Pages: 6
  • 2.5 Proposed Architectures For Sdn In SDN Case Study

    done by using the command: mininet@mininet-vm:~$ sudo dhclient • Use the ifconfig command again to verify that the new interface has acquired the IP address • To permanently enable the new interface, go to /etc/network/interfaces mininet@mininet-vm:~$ sudo nano /etc/network/interfaces • Add the newly configured interface auto iface inet dhcp • Check the connection with the Internet by pinging any website mininet@mininet-vm:~$ ping –c 1 www.google.com Figure 19: Mininet-VM Terminal (ping…

    Words: 6184 - Pages: 25
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