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    Marine POYLO Redesigning Marketing – Carole ZIBI Sciences Po – Fall 2017 HBS Cases A/ ACCOR HOTEL CASE 1) Describe the customer journey and identify the problem they are trying to solve with Room Key The customer journey used to be exclusively handled by the hotel itself. Clients used to pick a destination and call the hotel to book a room. Today new entrants step in the customer journey. The customer journey is the following: • Dream: the future client thinks about travelling. He/she is…

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    also have a concierge desk, for our leisure guests, and the front office, but this desk is set up for the conference guests only. At the hospitality desk, conference guests can get all the information they require about the days schedule, leisure facilities for in their free time and other facilities our hotel has to offer. Also is this hospitality desk the main mean of communication from the guests towards other departments of the hotel. When a guest has a wish concerning, for instant, the F&B…

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    the store, a Guest was still sitting at a table. This Guest had previously been rude to him, and now was blatantly ignoring that fact that it was time to close. “...happy to have a reason to kick him out” [167], Gill approached the man with irritation and told him that the store was closing for the night. Trying to force him to leave only resulted in the Guest pulling out his knife and threatening Gill. Kester, another employee, had to calm the situation, and only then did the Guest leave. Gill…

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    Doua Lumi

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    great traits that include, it being a great place to stay, its reasonably priced, and it protects the land. Doua Lumi follows the three principles of sustainable tourism under the UNWTO. Sustainable Camping Doua Lumi’s unique camping experience offers guests comfortable accommodations while conserving the natural vegetation that the campground resides on. Instead of digging up the land and building a hotel on it, the owners of Doua Lumi decided to make it into a campground. The campground has…

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    in the Ranch is more fun than any other lifestyle. “I have so much fun playing with the cattle and horses and some require playing around and having fun with the animals” as I said with a smile. Riding horses is one of them because they need to move every once and awhile. Sometimes when my friend comes over we race horses but I never win. No matter what I do he still wins. It is also fun playing with the cattle. The way they react when I let the dogs loose is very funny. Life on the ranch is…

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    Revenue Management at Harrah’s Entertainment Kaz/Colin – Thoughts/Bullet points on - Is Harrah’s current method for managing room inventory adequate? The Harrah’s current pricing method is well designed to maximize their revenue based on the games as their core offering. It, however, has areas of improvement in terms of room inventory management mostly for the following reasons, and it is increasingly important to address the issues as their business diversifies after the recent mergers. • The…

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    such as the name of the guest and billing information; perhaps the only thing that differs from hotel to hotel is database they select to facilitate the process. Most if not all hotel companies offer their guest the freedom to chose from different methods of making a reservations. The traditional ways of making a hotel reservation include calling the property directly or their toll free number as well as making the reservation in person, commonly referred to as a walk in guest. Nowadays, with…

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    Out of all the podcast examples, I think that NPR’s author interview “A ‘Cooked Seed’ Sprouts After All, In America”, hosted by Rachel Martin and featuring Anchee Min as a guest, will inspire me the most as I create my final project. The podcast discussed Min’s book A Cooked Seed, but Martin enriched the listener’s experience by interrogating Min about her life as an immigrant who moved to the U.S. from Communist China, providing the historical context that caused Min to write the novel. During…

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    Wilshire Apartment Essay

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    architecture and modern interior décor designed to make you stay comfortable while in style work accessories offer the technology you need to ensure your work continues away from the office. The play in one place setup is designed to ensure every visiting guest enjoys and appreciates the pleasures of a balanced life in southern California. The executive suites are only 6.6 miles from Glassell Park CA. The hilly neighborhood has seen a rise in population, thanks to growing working class and…

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    In every single encounter, there is a feast that the guest attends, there is a washing of hands and a drinking of wine. Hand washing is something that washes off all of the grime from traveling. The reason that Odysseus was allowed to eat with the kings, even if he was disguised as a beggar was the culture…

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