Guinness family

(40%) Diageo was formed from the merger of Grand Metropolitan plc and Guinness plc. Before the merge, both companies used little debt (based on the book D/E ratio and net debt to total capital in the table below) to finance themselves which helped them gain and maintain high credit rating (A and AA respectively). After the merge, Diageo wanted to take the same path by maintaining the interest coverage between 5 and 8 (through actions such as new debt issuance, share repurchase programs shown in figure 1) and having EBITDA/Total Debt between 30 and 35 % to avoid potential downgrade. Its market gearing is 25%. Furthermore, its debt's pay-back period (Debt/EBITDA) shows its ability to pay off its incurred debt in a relatively short period of time. Coupled with the high multiple of cash available for interest payments over the years (EBITDA/Interest expense), the probability of a financial distress is low. We know market gearing is equal to debt over enterprise value. Using data from exhibit 4, we find debt level equal to $6.7 billion. Diageo can take on more debt if needed and benefit from the advantages of a high credit rating. This conservative financial policy allows Diageo to get a rating of A+ with the possibility to raise debt readily with lower promise yields and access short-term commercial paper borrowings at attractive rates. Diageo has 4 business segments: spirits and wine business, Guinness (beer), packaged food products (Pillsbury) and fast food (Burger…

“Guinness:Wheelchair Basketball”, by director Noam Murra, incorporates all the sounds and emotions that show above. This commercial was released September 2013 on tvs everywhere across the country. The message of this commercial makes it clear that Guinness believes in the idea that friendship and great character qualities will help you live a better, peaceful life in the long run. To convey Guinnesses message across, Murra establishes ethos, exhibits word choice, and demonstrates pathos.…

From the moment we become old enough to talk, we have a desire for more in our lives. To be filled with something we currently don’t have. Os Guinness, the author of “The Call” refers to this as a longing to find our higher purpose (Guinness). A desire to do something more for our lives, something that benefits society (Guinness). He refers to this as our call (Guinness). Both the authors Quentin Schultze and Os Guiness through their works “Here I Am” and “The Call” spend a great deal of time of…

as a desire to be in a relationship. Also, Tess became caught between different time periods, as the traditional values she was raised to believe conflicted with the modern values she discovered as a young woman. For instance, while Tess valued her independence as a woman, many of her elders believed it was more important that she quickly find an honorable man to marry. Angel experiences entrapment when his decision to not study religion, leads to him grappling what to do with his life, as…

Through hard work and determination they earned their place history, the Eighties had it all MTV, Michael Jackson, and Madonna the three big M’s of the Eighties, they influenced an Era and defined a generation. MTV blew into the Eighties like a hurricane and it rocked a generation. There were very few channels that played music videos; and there had never been one that played them 24 hours a day 7 days a week. Many artist would have remained unknown if not for MTV. There were very few outlets…

I will never forget the time I went on vacation to Florida because of the experience I had with my family on the greatest vacation ever. It all started when this big trip was put together my 7th grade year of school to take a vacation all the way down to Florida. We decided to go to a place some friends recommended to us, this place is called St. Augustine. What really sparked my family’s interest in going was the fact that St. Augustine is the oldest city in the United States. So not even a…

homework. Firstly, operant conditioning is work in this stage of student. The definition of operant conditioning is consequences of behavior, rewards and punishments influences the probability that behavior will occur again. Therefore I try to use some positive reinforcement to attract her such as give her some sweets or new pencils for rewards. However, I think it could be work in short run so I just give her in a variable time because of it is under an unstable time. She will not know when I…

On https://africanamericanhistoryprofolio.weebly.com/michael-jordan.html, it states Michael Jeffrey Jordan was born on February 17, 1963 in Brooklyn, New York. He was the fourth child of five in his family, and the youngest of three boys. Jordan’s family moved to Wilmington, North Carolina. His mother, Deloris, worked as a teller in the bank, and his father, James, was an equipment supervisor who had served in the Air Force. His dad taught him to work hard and not to be tempted by street life.…

In a genre full of so-called “scream queens,” it’s rare in a horror movie to find a particularly moving female victim who isn’t much more than a lamb being led to slaughter. In The Shining, Duval’s character Wendy Torrance is snowbound in a haunted hotel she and her abusive husband Jack are watching for the winter. As the damned spirits drive Jack towards a murder spree against his family, the frail and weak-seeming Wendy struggles to maintain her sanity and protect herself and her young son.…

ease to know that God has my back and a plan just for me. My DISC test did help me though to be more assured about my call. I got creative for my test and for me was not surprised because, that is pretty much what I always get. It did though open me up to understand how I like my environments and what I do well at and how I really succeed. Which for me is good to know about myself because then when I am on a team I can share this with them for them to understand how I work better together.…