Clorox

The Clorox Company has been making cleaning products for over 100 years. The brand wanted to reach out to the modern mothers and fathers with an on-the-go lifestyle and try and erase the notion that the brand was just bleach and for grandmas. Clorox wanted to emphasize how their products help clean up messes faster allowing the consumer more quality time with their family. Clorox got insight that showed new parents turned to social media to post and laugh about the messes their children had made. This is where the idea for the Clorox Ick Awards resulted from. The awards would be a real-time consumer event on Twitter. Powered by the live tweets from consumers at home and utilizing hashtags to generate the shows content. Overall bonding modernized…

analysis on The Clorox Company. I am currently a fund manager for a well-known investment banking house in New York. I have been tasked with investing/managing a $300 million dollar fund. The type of fund I am managing is a pension/retirement fund. This fund is a long term with low risk of loss of capital and requires a return of five percent per annum. As the fund manager, I will invest $25 million dollars in The Clorox Company which is a long term low risk investment. “The Clorox Company is a…

JOURNALISM 220: FOUNDATIONS OF ADVERTISING HOMEWORK #2: AD ANALYSIS Creative Brief: Clorox – “ Bleachable Contest/Distance” https://www.youtube.com/watch?v=q_g7s2oBzCw Objective: The main objective in this commercial is to persuade. They do this by showing that Clorox is the best choice to use when cleaning the bathroom and even include a hashtag at the end of the commercial that states, “#Bleachitaway.” Essentially they are persuading consumers that Clorox’s bleach will clean it all away.…

result, it opened eyes on how women are perceived in the media, tarnishing what power they had, however, there are some cases where companies aren’t aware of what they’re putting out. Even though some cleaning ads are unaware of how stereotypical their ads are, stereotyping women this way portrays them negatively by depicting them as useless, seeing their only real power as cleaning, and implies women should be restricted to home. Cleaning advertisements dismissively depict women in a way where…

in the Clorox portfolio. Burt’s Bees is a personal cosmetic company offering products such as lip balm, lotions, makeup, facial wipes, and more. The purpose of the Burt’s Bees SBU is to increase company 's sustainability. Before being acquired by Clorox, when the company was founded by Burt Shavits, it was more of a farmers market operation. To this day Clorox tries to stay true to those roots by offering a product that uses organic ingredients, recycled and recyclable packaging, green energy,…

Debuting in late September, Clorox’s new commercial advertisement “Clean Matters” markets its product lines as a clean slate for all of life’s messes. The commercial takes viewers through a plethora of family scenarios where messes are made and clorox products help refresh and start over. Majority of the scenarios focused on family dynamics, where parents are cleaning up after or for their children. The ad can be understood through two concepts that we addressed in class: emotions and…

In its most basic form, a syllogism contains two premises and a conclusion drawn from the premises” (Supporting Ideas 652). The major premise is that Clorox Bleach is a widely known germ-killing, clothes whitening, household cleaning product. The minor premises, relating back to the commercial, is that this mom has Clorox Bleach as a cleaning product for household messes. The conclusion is the idea that the mother in the video will be using Clorox Bleach to clean her son 's’ accidental mess…

TORONTO, Ont., – On Feb.9th, Ontario’s Minister of Education, Liz Sandals announced the launch of their new campaign, with Clorox Canada’s president Michael Pilato and American Germ guru Dr. Chuck Gerba. The three have partnered up to create a new-province-wide public health campaign titled “ Take a Stand with you Hands.” The campaign itself is focuses on eliminating germs in the classroom. Its focus is to teach students how easily germs are spread, especially through hand contact. “Our goal…

Clorox is an international company that deals with the manufacture as well as the sale of various consumer products. The ad that we are going to look at for this assignment is an ad made by the company about the Clorox bleach. This is an ad that aims at advertising Clorox breach as a tough and all round bleach in terms of cleaning different types of breaches for women. The ad has been retrieved from https://bame01.wordpress.com/2012/10/08/clorox-2-commercial/ named Clorox 2 commercial. Source…

On a Clorox ad, Rosie the riveter is placed on there to represent how powerful she is and how the cleaning product is just as powerful as her. The Mr. clean ad represents the same meaning for men and the cleaning product. In the novel “Things Fall Apart” the main character Okonkwo has this fear that people would look at him like he is his father. Although these both of these ads could also have separate meanings according to one’s opinion. Rosie the riveter was used back then as propaganda for…