Page 8 of 11 - About 101 Essays
  • Chinese Luxury Counterfeit Case Study

    In China, luxury counterfeit becomes the substitute good of luxuries because it acts as a perfect camouflage to prevent people who are unable or unwilling to pay for the real from being marginalized by the higher social circle. Nowadays, an increasing number of Chinese consumers rely heavily on look-alike luxury products to create self-actualization and fulfill their desired social identities. This paper primarily addresses how luxury counterfeits satisfy Chinese consumer’s identity desires and…

    Words: 1130 - Pages: 5
  • Amazon Talent Management

    Talent Management is a set of integrated organisational human resource process designed to attract, develop, motivate and retain productive and engaged employees. The purpose of talent management is to create a high performance and sustainable work environment in the organisation that is able to meet its strategic and operational goals and objectives in a long run. A strategic and holistic approach in talent management is important because it would assist the organisation in finding and…

    Words: 4205 - Pages: 17
  • Motion Pictures Industry

    1.Introduction In retrospect, the Chinese motion pictures industry has been growing exponentially from 2012 to 2015.Drived by the integration of the whole cultural industry, penetration of financial capital and participation of Internet economy, the Chinese movie industry has been stepping into an era with vigor and vibrancy. The overall box office reached to 5.1 billion in 2014 from 2.2 billion in 2010 and the trend of national box office is still upward as shown in Fig.1.1.below.…

    Words: 978 - Pages: 4
  • Amazon Social Responsibility Case Study

    The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales. Amazon is, in many ways, a great company, but the company is in fact falling far behind in their intended corporate social responsibility practices. For several years now, Amazon has been criticized for many of their…

    Words: 991 - Pages: 4
  • The Pros And Cons Of Facebook Friendship

    The use of social networking sites (SNS) such as Facebook in 21st century has become ubiquitous. In recent years, the number of users of Facebook has increased exponentially. AscomScore, a company specialized in media measurements and headquartered in Reston, VA reported, the unique visitors of Facebook site in US was about 2 million in November 2004. Exactly one decade later, the number has grown approximately 50 times to 102 million (comScore 1). By September 2015 the unique visitors of…

    Words: 1167 - Pages: 5
  • Koyo Jeans Case Study

    INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG Introduction William Cheung, the founder of Koyo Jeans, had a very modest beginning. He began his journey by working for a wholesaler who was already renowned in the fashion industry. He used this opportunity to sharpen his craft until he was able to establish his entity. Initially, he encountered numerous challenges since he was not an expert on matters such as outsourcing raw material, supply, sales, and delivery. Despite all this, he was able…

    Words: 1158 - Pages: 5
  • Experiential Market Research

    verified in our research. As suggested in our work, the perceived quality, usefulness, fulfillment and perceived profitability for the purchase within inbuilt SP have significant positive impacts in improving customer online experience based on the Alibaba case. Customer experience will be satisfying if the aspects like quality of services, products, usefulness of the website infrastructure are well managed by the practitioners. Hence, more fruitful outcomes can be gained by centering on these…

    Words: 1131 - Pages: 5
  • Starbucks International Expansion Strategy

    International Expansion Strategies for Starbucks While wandering abroad, there is a Starbucks way. The organization discovers neighborhood business associates in generally remote market. It tests every nation with a modest bunch of stores in vogue locale, utilizing experienced Starbucks administrators. It sends neighborhood baristas to Seattle for 13 weeks of preparing. At that point it begins opening stores by the dozen. Its espresso lineup doesn 't fluctuate, however Starbucks adapts its…

    Words: 1107 - Pages: 4
  • Online Shopping Social Media Case Study

    online shopping .It can appeal a lot of people to notice and buy. Online shopping is also a fashion for the old people and the young people. It also a low-cost ways to promote the business. Jason can post his product on a lot of shopping website like alibaba cause people all…

    Words: 1152 - Pages: 5
  • Pop Music: My Love For K-Pop

    My love for K-Pop began years before Psy ever erupted onto the American pop music scene with his ever so popular song “Gangnam Style”. To be exact, I have been a long time fan of the genre for roughly seven years now and am still to this very day an avid listener and fan of K-Pop. As a young fourteen-year-old at the time, I remember wanting to search for new music to listen to and had discovered K-Pop music videos largely by accident by simply clicking on recommended videos on YouTube. One of…

    Words: 2342 - Pages: 9
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