1.Introduction
In retrospect, the Chinese motion pictures industry has been growing exponentially from 2012 to 2015.Drived by the integration of the whole cultural industry, penetration of financial capital and participation of Internet economy, the Chinese movie industry has been stepping into an era with vigor and vibrancy. The overall box office reached to 5.1 billion in 2014 from 2.2 billion in 2010 and the trend of national box office is still upward as shown in Fig.1.1.below. Figure.1.1 Total box office revenue of Chinese films from 2010 to 2015 Data source:Entgroup Box office track(EBTO)
The success of the box office revenue over the last past years can be attributed to both macroscopic factors such as government …show more content…
Since the film industry started more early and are more established in these developed countries, many factors have been monitored and examined with reliable public data. From 1983,many researchers started to explore the determinants such as star power, production cost, ratings, sequels and genre by using different methodology to make every analysis more convincing. Even though the findings are mixed and need continuous examination generally, some of them have established credible box office models and provide significant reference to further researches. However, Chinese scholars concentrated on the role of films as a political tool in the last century or tended to study more on the art aspect so that they seldom paid attention to the financial success of a movie by analyzing business data (Nakajima, 2010). Thus, this paper will borrow the model and test whether some of the factors can be applied into Chinese motion pictures …show more content…
Meanwhile, by using path analysis, the paper is also aimed to identify the factor interrelationships to distinguish the direct and indirect effect that a specific variable exerts on the movie performance. The specific research questions will be addressed are: 1.What factors will play the most important role in predicting the movie performance in the short term and long term respectively.2.What is the relationship between potential predictors? 3.How each significant factor contributes to the box office revenue in the first week and total box office revenue? By the Direct effect or the indirect effect (mediated through other
In retrospect, the Chinese motion pictures industry has been growing exponentially from 2012 to 2015.Drived by the integration of the whole cultural industry, penetration of financial capital and participation of Internet economy, the Chinese movie industry has been stepping into an era with vigor and vibrancy. The overall box office reached to 5.1 billion in 2014 from 2.2 billion in 2010 and the trend of national box office is still upward as shown in Fig.1.1.below. Figure.1.1 Total box office revenue of Chinese films from 2010 to 2015 Data source:Entgroup Box office track(EBTO)
The success of the box office revenue over the last past years can be attributed to both macroscopic factors such as government …show more content…
Since the film industry started more early and are more established in these developed countries, many factors have been monitored and examined with reliable public data. From 1983,many researchers started to explore the determinants such as star power, production cost, ratings, sequels and genre by using different methodology to make every analysis more convincing. Even though the findings are mixed and need continuous examination generally, some of them have established credible box office models and provide significant reference to further researches. However, Chinese scholars concentrated on the role of films as a political tool in the last century or tended to study more on the art aspect so that they seldom paid attention to the financial success of a movie by analyzing business data (Nakajima, 2010). Thus, this paper will borrow the model and test whether some of the factors can be applied into Chinese motion pictures …show more content…
Meanwhile, by using path analysis, the paper is also aimed to identify the factor interrelationships to distinguish the direct and indirect effect that a specific variable exerts on the movie performance. The specific research questions will be addressed are: 1.What factors will play the most important role in predicting the movie performance in the short term and long term respectively.2.What is the relationship between potential predictors? 3.How each significant factor contributes to the box office revenue in the first week and total box office revenue? By the Direct effect or the indirect effect (mediated through other