Uniqlo Essay

the service of UNIQLO was lower than my expectation. In terms of shop assistants, who can also be called service providers, they have no working enthusiasm. They are not willing to help customers, which means they are pressed for the responsiveness. Two things can be invoked as evidence. The first one, I passed by about 12 shop assistants, but only three of them greeted, two of them asked whether I need any help. The second one, when I asked the shop assistant: “Does this shirt come in other colors?” she took a step back, stared at me up and down and said: “Let me check it for you.” After she finished checking the information, she passed me the shirt and said: “the shirt in other colors should be placed in the same position,…

QUESTION 3 Segmentation, Target and Position process would enable Uniqlo to identify who will be their potential consumers to target at and where Uniqlo stands in Vietnam clothing market. Segmentation Doole & Lowe (2012, p.104) stated that market segmentation helps “identify the markets on which a company can concentrate its resources and efforts so that they can achieve maximum penetration of that market”. Market segmentation divides customers having similar behaviours and needs into smaller…

Fast fashion has emerged in many industries especially in clothing. The biggest fast fashion brand of clothing is Zara. And Uniqlo, a brand from Japan who represents Asian, has been competing with not only Zara, but also other brands such as GAP, H&M in international field. The limited market share leads to a result that companies should continuously take innovative strategies to face the fierce competition. Finding out the methods that Uniqlo use to be acceptable and outstanding globally from a…

characteristics of organizational culture may not be widely accepted or preferred by foreigners in societies where national cultural values differ from those in Japan. Nonetheless, a multitude of Japanese companies have established subsidiaries abroad and have operated in Western societies, for example, for several years. Uniqlo is an example of such a company. The Japanese retailing company was founded in 1949 in Japan and Uniqlo currently owns 1,700 stores in 17 countries and regions…

When I consider which products and brands I need to buy, I will engage in internal search, the process of recalling stored information from memory, and external search, the process of collecting information from environment. Nevertheless, they are not always accurate because of confirmation bias. For example, last time, I was buying clothes and considering which brands to choose, Uniqlo or Zara. The fact is that I have bought Uniqlo for many times, although my friends said that Zara’s clothes…

The first UNIQLO store opened in 1984. UNIQLO has approximately 853 stores in Japan and 223 stores in other countries; U.K., China, Hong Kong, South Korea, United States, France, Singapore, Russia, Taiwan and Malaysia. UNIQLO enjoyed strong growth by offering quality and comfortable casual wear at reasonable prices. It’s Basics range such as T-shirts, socks and jeans proved to be popular as wardrobe staples. Uniqlo competes with Gap and H&M. Location: 180 Kitchener Road,…

serve for military protection, but they are also useful in everyday life. Some brands have begun incorporating this new technology into their pieces. Uniqlo, a Japanese causal wear company, is a prime example of how modern-day brands are expanding based on both protection and fashion. Many of their pieces include UV protection, moisture wicking and anti-odor fabrics, and water repellency (Uniqlo, n.d.). Another brand incorporating fabric technology in their clothing is J-Crew, which offer UPF…

Uniqlo has strong brand names in Japan which can increased attention from customers and enjoy a high level of consumer awareness. Padini Holdings Berhad is a new foreign market enter to Japan, it’s quite difficult to compete with local brands. In addition to this, Japanese customers might come out the bad perception that Padini’s products are produce in a low quality. This is because they really not familiar with the Padini brand. External : Opportunities 1. Affordability to make a purchase …

The store features an origami art display with paper folded into little red maple leaves. http://www.retail-insider.com/retail-insider/2016/9/uniqlo-tec New top dog at Petco Jim Myers, Petco CEO since 2004, is retiring. Petco president and chief merchant Brad Weston, who joined the company in 2011, will succeed Myers as CEO, effective February 1, 2017.…

common brands around. This year event has successfully attracted of approximately 28,000 visitors. The Fashion World Tokyo is not only attracting the Japanese visitors, but also the exhibitors which shown a huge improvements which is approximately 900 exhibitors around the world (Japan is the 3rd largest fashion market in the world, 2016). As the fashion accessories and fashion apparel taken the biggest count in the Japanese fashion market, one of the median purchased brand has the biggest…