Uniqlo Essay

Title ZARA 1. Introduction In this essay we will be introducing Zara and its general environmental analysis such as technological, environmental, social and legal factors. We will also be talking about their competitive environmental analysis also known as porter’s five forces. For example, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of new substitutes and competitive rivalry. Finally, we will talk about the strategies that Zara can make to fully…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…