Introduction
Through this assignment, we had to visit 8 stores in total of different market level in order to research and understand the clients of each store. As we visit the stores, we examine and study the environment, product display and their particular ways to appeal to the customers and make sales. We also develop investigative skills and more knowledge by doing this shop report.
Chanel
Chanel is a prestigious and recognized private company, found by Coco Chanel in 1909 and headquartered at Neuilly-sur-Seine, France. Chanel operates 310 boutiques worldwide; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 2 in South America, and 6 in Oceania. Chanel presents timeless classic, elegance, excellent quality and workmanship that appeal to all ages. Chanel specializes in haute couture, ready-to-wear, fragrances, cosmetics, handbags, …show more content…
The first UNIQLO store opened in 1984. UNIQLO has approximately 853 stores in Japan and 223 stores in other countries; U.K., China, Hong Kong, South Korea, United States, France, Singapore, Russia, Taiwan and Malaysia. UNIQLO enjoyed strong growth by offering quality and comfortable casual wear at reasonable prices. It’s Basics range such as T-shirts, socks and jeans proved to be popular as wardrobe staples. Uniqlo competes with Gap and H&M.
Location: 180 Kitchener Road, #02-41/42/43/44/45/46/47/48/49 City Square Mall S208539
Opening hours: 11:00 - 22:00
Products: Ladies apparel, men’s apparel, children’s wear, accessories
Price points: S$7.90 – S$69.90
Target Market: Young, casual, lively teenagers and adults aged 16 to 35
Through this assignment, we had to visit 8 stores in total of different market level in order to research and understand the clients of each store. As we visit the stores, we examine and study the environment, product display and their particular ways to appeal to the customers and make sales. We also develop investigative skills and more knowledge by doing this shop report.
Chanel
Chanel is a prestigious and recognized private company, found by Coco Chanel in 1909 and headquartered at Neuilly-sur-Seine, France. Chanel operates 310 boutiques worldwide; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 2 in South America, and 6 in Oceania. Chanel presents timeless classic, elegance, excellent quality and workmanship that appeal to all ages. Chanel specializes in haute couture, ready-to-wear, fragrances, cosmetics, handbags, …show more content…
The first UNIQLO store opened in 1984. UNIQLO has approximately 853 stores in Japan and 223 stores in other countries; U.K., China, Hong Kong, South Korea, United States, France, Singapore, Russia, Taiwan and Malaysia. UNIQLO enjoyed strong growth by offering quality and comfortable casual wear at reasonable prices. It’s Basics range such as T-shirts, socks and jeans proved to be popular as wardrobe staples. Uniqlo competes with Gap and H&M.
Location: 180 Kitchener Road, #02-41/42/43/44/45/46/47/48/49 City Square Mall S208539
Opening hours: 11:00 - 22:00
Products: Ladies apparel, men’s apparel, children’s wear, accessories
Price points: S$7.90 – S$69.90
Target Market: Young, casual, lively teenagers and adults aged 16 to 35