Kimono Case Study

Good Essays
1. Historical Background
In Japan, clothing ethic has always been an important and always been in style for decades. The well-known Japanese traditional clothing, kimono has been taking a part of the Japanese people of how to fashion themselves. In Edo era, there were various ways to wear kimono, which made the women in that era wear the kimono to next level of creativity. The creativity in wearing the kimono has to be worn according to the local art and culture, with the touch of elegant. Surprisingly, not only for women, men were also need to style themselves, where they were well-known for chic-gentlemen (History of Japanese Fashion, 2014).

According to Kawamura (n.d.), the fashion industry in Japan started to flourish in Japan after the
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One of the Japanese traditional clothing, Kimono has been the major inspiration for the international designers, Hollywood biggest names, and even the common people around the world. Adopting the Japanese fashion has already been a common ideas for the people around the world. Many Japanese terms, like “kimono” has been used to named a clothing style which is exactly not a real Kimono. This is very interesting to see how the Japanese style from the middle ages until these developed days have been accepted really well to the people around the world. One of the biggest Fashion Show in Japan is Tokyo Fashion Week. This bundled Fashion Shows has been aired around the world and being as level as other biggest Fashion Week in the world, such as; Paris Fashion Week, Milan Fashion Week and New York Fashion Week. This year, the Japanese rockstar and fashion designer, Yoshiki, made a big kicked off as inspired by the rock music, he decided to brought the plastic materials to his runaway. The most interesting part was “The Plastic Kimono”. His plastics Kimono design is proudly named “Yoshikimono”. Yoshiki said that his family used to ran a Kimono’s business and he saw it has been a major crisis for these recent years of how people looked at Kimono as an old style to be left behind. Yoshiki brought the Kimono to the next level in the international eyes, where he expected this Kimono design shown how …show more content…
Figure 1. “Japanese Fashion Market Size”.

Despite the world’s reputable Tokyo Fashion Week, Japan fashion industry also gained interest from their Fashion World Tokyo, where the clothes and designs are median affordable and quite common brands around. This year event has successfully attracted of approximately 28,000 visitors. The Fashion World Tokyo is not only attracting the Japanese visitors, but also the exhibitors which shown a huge improvements which is approximately 900 exhibitors around the world (Japan is the 3rd largest fashion market in the world, 2016).

As the fashion accessories and fashion apparel taken the biggest count in the Japanese fashion market, one of the median purchased brand has the biggest part in this lucrative market. That brand is the well-known UNIQLO. This brand has generate its profit through the years and survived the recession. While the total apparel’s market in Japan is 10.7 Tri

llion Yen in an estimated worth, UNIQLO found out that the women apparel took the biggest count out of men apparel in the market. The women’s wear worth 7.1 trillion yen, while men wear worth only 2.9 trillion yen. Over the success, UNIQLO believes that the simplicity of the style that they provide is what the market asked for (Expanding the women’s line of apparel,

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