The report is based on the importance of managing customer service. The manner in which every business organisation develops customer service is analysed in the report. For the purpose of the report, two companies have been analysed belonging to the fashion industry. The companies include Versace and Chanel. These companies are reputed worldwide and have varied customer service policies. Both the companies aim at profit-making objective along with satisfying customers. Based on these, recommendations are stated that highlight the introduction of online shopping in Versace and improving customer service plan in Chanel.
Table of Contents
Description of the shops 3
Summary of the customer service practice 3
Analysing customer service practice 7 …show more content…
Apart from this it also addresses the customer service issues that organisations face and make changes as per requirements. The field trip formulated questions for the salesperson of Versace and Chanel regarding the customer service practice of the …show more content…
The fact that the products sold by these organisations are higher than local brands makes it easier for the companies to identify a setup people capable to purchase these products. The companies identify customers based on the interest shown while purchasing the products. Agnihotri et al., (2016) stated that while at a workplace employees need to ensure that the behaviour is maintained in a professional manner. The manner in which the employees present themselves by the uniforms worn by them also denotes professionalism. In the case of Versace and Chanel, the salesperson does not wear any specific uniforms that denote their profession. However, the salesperson is dressed in a professional manner in order to be presentable to the customers. In the case of Chanel, the salesperson is dressed in black clothes to make them recognisable as people working for the company. The approach made by the salesperson of Versace was warm and gentle. Greetings were exchanged upon entry and full freedom was provided in order to be free and select any design of choice. Similarly, in the case of Chanel, the salesperson provided freedom to identify and select items that attract the customers. However, the salesperson did insist upon buying certain things after enquiries about
Table of Contents
Description of the shops 3
Summary of the customer service practice 3
Analysing customer service practice 7 …show more content…
Apart from this it also addresses the customer service issues that organisations face and make changes as per requirements. The field trip formulated questions for the salesperson of Versace and Chanel regarding the customer service practice of the …show more content…
The fact that the products sold by these organisations are higher than local brands makes it easier for the companies to identify a setup people capable to purchase these products. The companies identify customers based on the interest shown while purchasing the products. Agnihotri et al., (2016) stated that while at a workplace employees need to ensure that the behaviour is maintained in a professional manner. The manner in which the employees present themselves by the uniforms worn by them also denotes professionalism. In the case of Versace and Chanel, the salesperson does not wear any specific uniforms that denote their profession. However, the salesperson is dressed in a professional manner in order to be presentable to the customers. In the case of Chanel, the salesperson is dressed in black clothes to make them recognisable as people working for the company. The approach made by the salesperson of Versace was warm and gentle. Greetings were exchanged upon entry and full freedom was provided in order to be free and select any design of choice. Similarly, in the case of Chanel, the salesperson provided freedom to identify and select items that attract the customers. However, the salesperson did insist upon buying certain things after enquiries about