Building rapport is a skill that creates the foundation for a worthy and lasting customer service relationship, “it means that we connect with whom we are speaking on an interpersonal level; we connect with them as a person. It means we are interested in them and what they have to say.” (Davies, 2015, p. 5).At the commencement of the interview, the customer arrived with the intention of expecting an update …show more content…
Active listening is the act of listening for understanding.”(davies, 2015, p.pg15).The customer as an existing client should not have to reintroduce their issue after a relationship has been established. The interviewer has failed to remember not only the reason for the customers loan application but also the name of the customer. This displays poor active listening skills by the