This assignment is analysed in different ways of the following service, like management ideas, theories and techniques about British Airways, which is one of the largest international airlines. There will be an in depth analysis of the service, customer types and the gaps model between the expectations and perceptions of the consumer. According to Brandrepublic (2003) British Airways has extensive ‘business to business’ (B2B) sales power and a promotion team, promoting sturdier relations between the airline and its business clients. B2B sales are a form of sales between companies.
According to British Airways (2015) it is an all-inclusive service worldwide airline, providing year-round low fares with an extensive global route network, flying …show more content…
Creating loyalty and client satisfaction separates a company from its opponents. There are numerous variables that make consumer loyalty and reliability reported in the literature; one of these components is client service. (Emeraldinsight, 2013) For example, although British Airways fares are fairly expensive compared to other budget airlines, their customer service is one of the best in market area. There are two different types of customers - external and internal consumers. External customers are fundamental to the accomplishment of any business, as they give the revenue stream through their purchases, which an enterprise needs to survive. (Small Business – Chron, 2015) Satisfied external clients regularly purchase from the same company and also encourage other individuals they know to do the same. However if customers are not satisfied, they can hinder a business by discouraging others from using it (Small Business – Chron, 2015). Although internal customers may not necessarily purchase products or services offered by their employer, the internal customer relationship also plays a key role in the business's success (Small Business – Chron, 2015). In the sales market for example, the sales representative which does not function admirably with customer service may have greater difficulty placing orders or acquiring answers to the external …show more content…
(Marketing Donut, 2015) Client dependability plans, are a viable approach to enhance your client retention levels and the loyalty initiatives allow you to concentrate on your best clients and enhance consumer loyalty levels. Steadfast clients purchase more and are frequently ready to pay more, which supports the company income and by gaining devotion, you can build benefits and augment the time they put their business with you. (Marketing Donut,
According to British Airways (2015) it is an all-inclusive service worldwide airline, providing year-round low fares with an extensive global route network, flying …show more content…
Creating loyalty and client satisfaction separates a company from its opponents. There are numerous variables that make consumer loyalty and reliability reported in the literature; one of these components is client service. (Emeraldinsight, 2013) For example, although British Airways fares are fairly expensive compared to other budget airlines, their customer service is one of the best in market area. There are two different types of customers - external and internal consumers. External customers are fundamental to the accomplishment of any business, as they give the revenue stream through their purchases, which an enterprise needs to survive. (Small Business – Chron, 2015) Satisfied external clients regularly purchase from the same company and also encourage other individuals they know to do the same. However if customers are not satisfied, they can hinder a business by discouraging others from using it (Small Business – Chron, 2015). Although internal customers may not necessarily purchase products or services offered by their employer, the internal customer relationship also plays a key role in the business's success (Small Business – Chron, 2015). In the sales market for example, the sales representative which does not function admirably with customer service may have greater difficulty placing orders or acquiring answers to the external …show more content…
(Marketing Donut, 2015) Client dependability plans, are a viable approach to enhance your client retention levels and the loyalty initiatives allow you to concentrate on your best clients and enhance consumer loyalty levels. Steadfast clients purchase more and are frequently ready to pay more, which supports the company income and by gaining devotion, you can build benefits and augment the time they put their business with you. (Marketing Donut,