Introduction
Two organisations from the retail sector will be researched, appraised and reported in relation to their customer service in this report. According to a quote found on study.com "Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met".
Aldi on the Glen, Waterford and Spar in Ballybeg, Waterford will both be examined detailing a brief back-round, the positioning of the company within the market place, their competitiveness, its target market and how they meet the basic and human needs of customers. Beyond that, the company’s advertisement, premises, products and services, …show more content…
Target Market
Aldi
Aldi's products are mainly their own brand which results in low prices. This then in turn attracts those with lower incomes and people who may have limited income to spend. Customers who want quality products at a cheaper price than the average will be enticed to do their grocery shopping in an Aldi store. This is due to basic and human needs for customers to get good quality products at a reduced price.
Spar
Spars target market are for those 'on the go' who need the convenience of having groceries available to fit a busy lifestyle. Spar believes they will always have 'what you need, when you need it', this will suit ones basic and human need of only needing to enter one shop and get what they need.
3. Organizational Presentation
A) Advertisement
Aldi advertise on social media such as Facebook, TV advertising, magazines and newspapers, from experience of receiving leaflets in my door this form of advertising is extremely effective as it clearly states special offers.
Spar advertise using social media and Television. From successful advertisement, Spars slogan "Under the Tree at SPAR" is well known worldwide which in my opinion means their advertising strategy is working as I myself and most people associate SPAR with this …show more content…
Spar
According to their slogan you can find everything you desire from their store, this may not always be the case as they would not stock as much as a supermarket would.
B) Premises Potential Positives
Aldi
Aldi’s isles are wide which allows easy manoeuvre for those in a wheelchair.
Spar
Due to the small size of the premises it is quick and easy to have a look around.
Premises Potential Negatives
Aldi
The store is big, it may take some time viewing the different products.
Spar
Spars isles are sometimes narrow, this creates problems for those pushing a buggy or pram and those in wheelchairs.
C) Products/Services Potential Positives
Aldi
Aldi offer a long warranty of 12 months to 3 three years for non-food items.
Spar
Spar stock own brand products and branded products which creates more choice for customers.
Products/Services Potential Negative
Aldi
Aldi advertise that any issues with non-food items should be returned to the manufacturer, this is incorrect as the purchaser’s contract is with Aldi if purchased there.
Spar
Spar have not clearly identified any products or services return policies or price on their
Two organisations from the retail sector will be researched, appraised and reported in relation to their customer service in this report. According to a quote found on study.com "Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met".
Aldi on the Glen, Waterford and Spar in Ballybeg, Waterford will both be examined detailing a brief back-round, the positioning of the company within the market place, their competitiveness, its target market and how they meet the basic and human needs of customers. Beyond that, the company’s advertisement, premises, products and services, …show more content…
Target Market
Aldi
Aldi's products are mainly their own brand which results in low prices. This then in turn attracts those with lower incomes and people who may have limited income to spend. Customers who want quality products at a cheaper price than the average will be enticed to do their grocery shopping in an Aldi store. This is due to basic and human needs for customers to get good quality products at a reduced price.
Spar
Spars target market are for those 'on the go' who need the convenience of having groceries available to fit a busy lifestyle. Spar believes they will always have 'what you need, when you need it', this will suit ones basic and human need of only needing to enter one shop and get what they need.
3. Organizational Presentation
A) Advertisement
Aldi advertise on social media such as Facebook, TV advertising, magazines and newspapers, from experience of receiving leaflets in my door this form of advertising is extremely effective as it clearly states special offers.
Spar advertise using social media and Television. From successful advertisement, Spars slogan "Under the Tree at SPAR" is well known worldwide which in my opinion means their advertising strategy is working as I myself and most people associate SPAR with this …show more content…
Spar
According to their slogan you can find everything you desire from their store, this may not always be the case as they would not stock as much as a supermarket would.
B) Premises Potential Positives
Aldi
Aldi’s isles are wide which allows easy manoeuvre for those in a wheelchair.
Spar
Due to the small size of the premises it is quick and easy to have a look around.
Premises Potential Negatives
Aldi
The store is big, it may take some time viewing the different products.
Spar
Spars isles are sometimes narrow, this creates problems for those pushing a buggy or pram and those in wheelchairs.
C) Products/Services Potential Positives
Aldi
Aldi offer a long warranty of 12 months to 3 three years for non-food items.
Spar
Spar stock own brand products and branded products which creates more choice for customers.
Products/Services Potential Negative
Aldi
Aldi advertise that any issues with non-food items should be returned to the manufacturer, this is incorrect as the purchaser’s contract is with Aldi if purchased there.
Spar
Spar have not clearly identified any products or services return policies or price on their