This Chanel N° 5 perfume advertisement starring Suzy Parker, a well known actress and model at the time, was released in magazines and newspapers in 1957. This ad shows Parker joyful and glowing, standing in between two handsome men while being escorted down a stairwell. Her face and hair is absolutely flawless and combined with her gown, flowing from her graceful movements, exude confidence and a sense of carelessness. The late 1950s and early 60s were a very important time for women as the second wave of feminism came in full force. This advertisement complements that movement and displays the power of women with Parker as the main focus. Several factors went into the final decision process regarding the layout including appealing to the intended customers, being aware of consumer behaviors, as well as considering the emotional appeal. As analysts, it is imperative that we delve into the specifics to understand the true meaning of the advertisement.
When glancing at this advertisement, it is blatant that this merchandise is being marketed to a notably, wealthy white women. Earlier it was mentioned that Parker was the main focus of the advertisement. The reason is simply because Suzy Parker is elegant and would perfectly represent the classic brand of …show more content…
This particular ad could quite possibly provide deep emotional involvement for the consumer. The Chanel advertisement gives off a very attractive and desirable appeal that the audience could utterly yearn for. With this method, the marketers have the advantage to capture the attention of the audience and affect the future of the product being sold. These types of techniques address women who want to be classic, powerful, and beautiful. With Parker being the front and center on the ad, she showed exactly what it was like being a trendy celebrity and that alone conveyed to the consumers that they also can become such a
When glancing at this advertisement, it is blatant that this merchandise is being marketed to a notably, wealthy white women. Earlier it was mentioned that Parker was the main focus of the advertisement. The reason is simply because Suzy Parker is elegant and would perfectly represent the classic brand of …show more content…
This particular ad could quite possibly provide deep emotional involvement for the consumer. The Chanel advertisement gives off a very attractive and desirable appeal that the audience could utterly yearn for. With this method, the marketers have the advantage to capture the attention of the audience and affect the future of the product being sold. These types of techniques address women who want to be classic, powerful, and beautiful. With Parker being the front and center on the ad, she showed exactly what it was like being a trendy celebrity and that alone conveyed to the consumers that they also can become such a