In the music video "Hopsin-Fly", …show more content…
Hopsin raps about how corporations tailor ideas into peoples lives with advertising. In a document, "NEGATIVE EFFECTS OF PERSONALIZATION IN DIRECT MARKETING", "More and more companies which until recently treated their target markets in a mass one-size-fits-all manner, now personalize their products and/or other marketing mix tools to better match their offer to the needs of particular customers" (Sejba, Aleksandra, and Pilarczyk). The people having marketing tailored to there desires, is bad because the people lose a lot of money. Personalized marketing is usually more interesting than general advertising. Peoples ideas change each time an advertisement is viewed, making the consumer more willing to except a message. Products are tailored to hobbies and specific needs which makes advertising unavoidable. Advertising is forced, it's tailored into peoples lives every day. Corporation's benefit tailoring messages subliminally to the