Gender Stereotypes In Advertising Analysis

Advertising influences our lives by striking us with imagery and music everytime we turn on the television, tempting us as customers to buy certain products. From our televisions we are constantly being sold on the idea that the best way to achieve the American dream is to buy more and more. Throughout a commercial, food advertisers stay away from targeting specific genders but instead use other convincing and emotional aspects to influence viewers into buying the products being advertised.
Parkin is right that food advertisers use many convincing aspects to persuade viewers into buying their products, but she seems on more dubious ground when she claims that they use gender roles for this use. Parkin states that food advertisers constantly return to themes that demonstrate the connection between cooking and women to promote the belief that kitchen work is a job just for women (Parkin). The Kellogg's Frosted Flakes commercial negates Parkin's theory because it does …show more content…
I'm of two minds about Parkin's claim that food advertisers use certain tactics to influence us viewers. On the one hand, I agree that advertising has its persuasive techniques to make us purchase products. On the other hand, I'm not sure if advertisers only compel specific genders for this purpose. The Frosted Flakes commercial shows that not only one gender is being striked by manipulation. We as viewers can see from this commercial that kitchen work is not just the job for women nor it is only their responsibility. Hence, this commercial uses convincing and emotional aspects to sell us the idea that the greatest things to do with your kids is participate in activities and then share some snacks together, particularly being Frosted Flakes. In conclusion, the commercial is using different techniques to convince the audience rather than targeting one