PRODUCT
Roku brings to the market a wide variety of products that proves itself to deliver the most excellent service and accommodation to many different types of consumers in the market. The Product Mix for Roku consists of their line of products that are powered by the company in order to deliver the best Roku experience and endless entertainment that is suitable for every type of consumers.
Roku offers the Roku TV, which is already programmed by the company and allows the consumer to pick their content customize their program to match their preference. The Roku home screen can be customized to match the consumers taste. The user can make the home screen look exactly like their favorite movies, TV shows, and even moods with the use of “Roku …show more content…
The pricing strategy for Roku products in India will be a Demand-Based Price Strategy, which will accommodate each and every type of consumer that is interested in Roku. The paid channels will be at an advantage at 800 INR or $11.98 USD monthly to include 3 major channels, such as HBO or Bollywood, whichever the consumer chooses. For 5 major channels it will be 1000 INR or $14.95 USD monthly (not including the internet price). However, the consumer can generally avoid a monthly bill overall by using Roku to just simply stream the large amount of free content the service has.
There is free Wi-Fi available in certain areas or public places, such as hotels or business, which the user can take advantage of when streaming with Roku, due to the fact that Roku can be taken on the go as previously mentioned, with the use of their mobile phone, users can stream from
Roku brings to the market a wide variety of products that proves itself to deliver the most excellent service and accommodation to many different types of consumers in the market. The Product Mix for Roku consists of their line of products that are powered by the company in order to deliver the best Roku experience and endless entertainment that is suitable for every type of consumers.
Roku offers the Roku TV, which is already programmed by the company and allows the consumer to pick their content customize their program to match their preference. The Roku home screen can be customized to match the consumers taste. The user can make the home screen look exactly like their favorite movies, TV shows, and even moods with the use of “Roku …show more content…
The pricing strategy for Roku products in India will be a Demand-Based Price Strategy, which will accommodate each and every type of consumer that is interested in Roku. The paid channels will be at an advantage at 800 INR or $11.98 USD monthly to include 3 major channels, such as HBO or Bollywood, whichever the consumer chooses. For 5 major channels it will be 1000 INR or $14.95 USD monthly (not including the internet price). However, the consumer can generally avoid a monthly bill overall by using Roku to just simply stream the large amount of free content the service has.
There is free Wi-Fi available in certain areas or public places, such as hotels or business, which the user can take advantage of when streaming with Roku, due to the fact that Roku can be taken on the go as previously mentioned, with the use of their mobile phone, users can stream from