1.0 Introduction
Razer Incorporate is an organization that focus and is specialize in the PC gaming product such as the gaming tablet computer, gaming laptops and the various type of gadgets and accessories that is wearable and usable for all of the gamer in the worldwide.
The organization are an American based company and founded at 1998, headquarter are in California, United States. In nowadays, Razer are one of the leading brand in the gaming series market compared with the Logitech and the Republic Of Gamers.
Other than the Razer have offer various type of the gaming laptops, gaming mice, gaming keyboards, gaming gamepads, gaming mousepads, watches, headsets and they also having some software for all the gamer to use as a tools in some …show more content…
One of the strategies that the Razer Incorporate used are the Word of Mouth. Razer are the first company that in the gaming market that they fill the gap in the gaming market with the others mice by create the quality gaming mouse for the consumer. In the 1999 the gaming mouse known as Razer Boomslang were introduced, this gaming mouse had meet to the various needs of the PC gamers in the market.
In few years later, Razer had implement and released a new gaming mouse that is known as the Razer Diamondback in the year of 2004. With this gaming mouse, it become one of the best seller in the gaming market that this gaming mouse had improve it function as well and fortify the Razer brands and it generated the strategy of word of mouth. A lot of the gamer form different background and different place are know that the Razer brand is one of the best gaming mouse in the gaming market.
Other than that, there are many variety of the website or webpage that had high reputation for the people to browse are giving the brand to notice that there are having customer which is constantly in keeping excited to know any update or latest news or product from the Razer company no matter is in gamer or non – gamer category, with this it bring more confidence to …show more content…
In every year, the new released games are keep continually raise on the bar of fun. That’s why the people in the Razer need to keep evolving the product no matter in software or in the hardware, with this the organization are always keep ahead and develop the best in class gaming product that can able to let the gamer have the most fun and greatest experience with their favourite game. Besides, the employee who work with Razer will need to have a strong determination perception that the employee will need to face more challenge on the developing the new product. As mentioned by the organization, they encourage all the employee have lateral thinking and have creative solutions no matter you are in marketing, operations, human resources or any other department in the company, but just observe and see who can able to challenge the limit to innovate or develop the new ideals (Razer,
Razer Incorporate is an organization that focus and is specialize in the PC gaming product such as the gaming tablet computer, gaming laptops and the various type of gadgets and accessories that is wearable and usable for all of the gamer in the worldwide.
The organization are an American based company and founded at 1998, headquarter are in California, United States. In nowadays, Razer are one of the leading brand in the gaming series market compared with the Logitech and the Republic Of Gamers.
Other than the Razer have offer various type of the gaming laptops, gaming mice, gaming keyboards, gaming gamepads, gaming mousepads, watches, headsets and they also having some software for all the gamer to use as a tools in some …show more content…
One of the strategies that the Razer Incorporate used are the Word of Mouth. Razer are the first company that in the gaming market that they fill the gap in the gaming market with the others mice by create the quality gaming mouse for the consumer. In the 1999 the gaming mouse known as Razer Boomslang were introduced, this gaming mouse had meet to the various needs of the PC gamers in the market.
In few years later, Razer had implement and released a new gaming mouse that is known as the Razer Diamondback in the year of 2004. With this gaming mouse, it become one of the best seller in the gaming market that this gaming mouse had improve it function as well and fortify the Razer brands and it generated the strategy of word of mouth. A lot of the gamer form different background and different place are know that the Razer brand is one of the best gaming mouse in the gaming market.
Other than that, there are many variety of the website or webpage that had high reputation for the people to browse are giving the brand to notice that there are having customer which is constantly in keeping excited to know any update or latest news or product from the Razer company no matter is in gamer or non – gamer category, with this it bring more confidence to …show more content…
In every year, the new released games are keep continually raise on the bar of fun. That’s why the people in the Razer need to keep evolving the product no matter in software or in the hardware, with this the organization are always keep ahead and develop the best in class gaming product that can able to let the gamer have the most fun and greatest experience with their favourite game. Besides, the employee who work with Razer will need to have a strong determination perception that the employee will need to face more challenge on the developing the new product. As mentioned by the organization, they encourage all the employee have lateral thinking and have creative solutions no matter you are in marketing, operations, human resources or any other department in the company, but just observe and see who can able to challenge the limit to innovate or develop the new ideals (Razer,