The Comcast Corporation is an extremely successful global company with the main objective of creating value and opportunity for their customers through all of its companies. The variety of offerings Comcast has allows for them to target all types of customers, be it residential, commercial or advertising. The Comcast Corporation has aims for success through its two main businesses which are Comcast Cable and NBCUniversal.
Comcast Cable is the corporation’s most well-known entity. Comcast Cable has what is close to a monopoly on the cable and internet providing industry. Being in 40 states, 11 more than the second largest provider allows for a great opportunity. Their main objective is to take advantage of the fact that they cover a larger population …show more content…
From there Comcast looks to further profit from those willing to pay extra for other channel packages. There is a large market for this as many people are okay with spending extra money to be able to watch the sports teams that they root for, or to watch their favorite shows on the premium networks such as HBO and Showtime. Also through Comcast’s new platforms such as X1 Infinity, they can charge more for an advanced television watching experience and technology, while also being able to benefit from those who wish to pay extra for the DVR (Digital Video Recording) service. Furthermore, with how connected everyone in today’s world is, nearly every home is going to be calling for internet …show more content…
NBCUniversal strives to be successful in part by their wide variety of cable networks. They have seen success through the use of their 16 national cable networks, 15 regional sports and news networks, and more than 60 international networks. The objective here for Comcast is to produce as popular of networks as possible. The more popular the network is, the more eyes that are watching them, which directly translates to more money for a few reasons. As stated earlier with Comcast Cable, if people are interested in these networks they will need to subscribe to premium packages resulting in more sales for the Comcast Corporation. Also, a network is very successful and popular, that allows for the network itself to charge more to advertisers for commercial time, which can be very lucrative. Filmed entertainment is also a large portion of NBCUniversal’s
Comcast Cable is the corporation’s most well-known entity. Comcast Cable has what is close to a monopoly on the cable and internet providing industry. Being in 40 states, 11 more than the second largest provider allows for a great opportunity. Their main objective is to take advantage of the fact that they cover a larger population …show more content…
From there Comcast looks to further profit from those willing to pay extra for other channel packages. There is a large market for this as many people are okay with spending extra money to be able to watch the sports teams that they root for, or to watch their favorite shows on the premium networks such as HBO and Showtime. Also through Comcast’s new platforms such as X1 Infinity, they can charge more for an advanced television watching experience and technology, while also being able to benefit from those who wish to pay extra for the DVR (Digital Video Recording) service. Furthermore, with how connected everyone in today’s world is, nearly every home is going to be calling for internet …show more content…
NBCUniversal strives to be successful in part by their wide variety of cable networks. They have seen success through the use of their 16 national cable networks, 15 regional sports and news networks, and more than 60 international networks. The objective here for Comcast is to produce as popular of networks as possible. The more popular the network is, the more eyes that are watching them, which directly translates to more money for a few reasons. As stated earlier with Comcast Cable, if people are interested in these networks they will need to subscribe to premium packages resulting in more sales for the Comcast Corporation. Also, a network is very successful and popular, that allows for the network itself to charge more to advertisers for commercial time, which can be very lucrative. Filmed entertainment is also a large portion of NBCUniversal’s