Joe Flint’s article “Why does the Cable-TV Bundle Exist Anyway” depicts the conception of the cable TV channels and how they came to became bundled into sellable package deals. Now with millennials and technology innovations there is an even greater switch from cable bundle packages to the consumer seeking only the programs they wish to watch. As far as the external environments are concerned technological, sociocultural, economical, and legal/political players all have a part to play in the shift to server based networked programs. Technology has rapidly innovated in the industry and complimentary industries to further the outreach of programming. Before it was logistically improbable for user to select exactly which networks to pay for as
