Certainly, most people love children and moreover the majority of people remember their childhood as a wonderful and serene time of life. Therefore, it is not surprising that the creative advertising involving children has all chances to transform from ordinary commercial into the viral and eye-catching.
The story with a series of advertising campaign under the slogan “Live Young!” began in 2009, when the brand in collaboration with BETC agency released the first commercial video called “Roller Babies”. The campaign was conducted in Great Britain, Russia, Germany, France, USA, Japan and Canada. The idea creators posted this promotional video on the homepage of Youtube.com and during the following 24 hours the clip was broadcasted in each of the countries listed above.
“Roller Babies” video was instantly accompanied by millions of views and tens of thousands of “Likes”, moreover people relentless were sharing the clip-link through numerous …show more content…
Obviously, the beginning of “Live Young!” campaign cycle was characterized by a tremendous success and efficient of, relatively new at that time, “Viral Marketing”. Furthermore, “Guinness World Record” also confirmed the recognition of the campaign for the fact of being the most viewed and viral online advertisement.
A joint study study by Nielsen and Youtube proved that the “Roller Babies” campaign has had a positive impact on the brand Evian and expanded its audience, as well. The main results of investigation show that there is an increased level of “spontaneous recognition” among consumers of mineral water, which have watched video, an analogous situation with the level of positive attitude toward the brand and purchase decision (compared with those who did not see advertising)
The story with a series of advertising campaign under the slogan “Live Young!” began in 2009, when the brand in collaboration with BETC agency released the first commercial video called “Roller Babies”. The campaign was conducted in Great Britain, Russia, Germany, France, USA, Japan and Canada. The idea creators posted this promotional video on the homepage of Youtube.com and during the following 24 hours the clip was broadcasted in each of the countries listed above.
“Roller Babies” video was instantly accompanied by millions of views and tens of thousands of “Likes”, moreover people relentless were sharing the clip-link through numerous …show more content…
Obviously, the beginning of “Live Young!” campaign cycle was characterized by a tremendous success and efficient of, relatively new at that time, “Viral Marketing”. Furthermore, “Guinness World Record” also confirmed the recognition of the campaign for the fact of being the most viewed and viral online advertisement.
A joint study study by Nielsen and Youtube proved that the “Roller Babies” campaign has had a positive impact on the brand Evian and expanded its audience, as well. The main results of investigation show that there is an increased level of “spontaneous recognition” among consumers of mineral water, which have watched video, an analogous situation with the level of positive attitude toward the brand and purchase decision (compared with those who did not see advertising)