Advertisement can attract anyone that it wishes, especially crowds that are gullible and believe in the first thing they see or read. We see it everyday in our lives, but we may not realize it affects our actions. In the essay, “What’s Natural about Our Natural Products?”, Sarah Federman discusses the word “natural”, how it appeals to people and how it is used by companies to lure people into buying their products. By using the word natural, companies make people, especially, the health conscious people, believe that there is a difference between a "natural" product and a regular product. Federman uses her personal experience as well as solid facts. Therefore, her argument is not only exceptionally persuasive, but also exceptionally reliable.
Federman shows readers that food companies manipulate words such as "natural". They make it seem as if the product is healthy, but in reality it’s not better than the original version. People think “natural” means “healthy" and "fresh”. She clarifies, that by using the word "natural" food companies are getting more and more people to buy their products since it sounds like it is "nutritious", "fresh" and produced without chemicals. Food companies …show more content…
She talks about the Nutritional Labeling and Education Act of 1990 which restricts some terms such as "cholesterol free", "low calorie", “low sodium” and “extra lean” to be used on food labels. Federman makes a strong point when she says a cholesterol free product must have fewer than two milligrams per serving and a low calorie product must have less than five calories. Food companies simply cannot write "low calorie" or "cholesterol free" on anything they like. Nevertheless, this leaves "natural" as one of the few unregulated words. This means food companies can just throw the word on any food product label without making any adjustments. Therefore, the word "natural" is
Federman shows readers that food companies manipulate words such as "natural". They make it seem as if the product is healthy, but in reality it’s not better than the original version. People think “natural” means “healthy" and "fresh”. She clarifies, that by using the word "natural" food companies are getting more and more people to buy their products since it sounds like it is "nutritious", "fresh" and produced without chemicals. Food companies …show more content…
She talks about the Nutritional Labeling and Education Act of 1990 which restricts some terms such as "cholesterol free", "low calorie", “low sodium” and “extra lean” to be used on food labels. Federman makes a strong point when she says a cholesterol free product must have fewer than two milligrams per serving and a low calorie product must have less than five calories. Food companies simply cannot write "low calorie" or "cholesterol free" on anything they like. Nevertheless, this leaves "natural" as one of the few unregulated words. This means food companies can just throw the word on any food product label without making any adjustments. Therefore, the word "natural" is