Jib Fowles Advertisements Fifteen Basic Appeals

In today’s society a brands success is highly dependent on the advertisements they use to persuade someone. The creativity is highly important to persuade the viewers what the product is and how it’s better than its competitors. Jib Fowles “Advertisements Fifteen Basic Appeals” explains the approach of many types of appeals to get the viewers’ attention. Nike shoes advertisements have used these appeals for many years and continues to be successful. Throughout the years advertisements of Nike shoes have changed, but they stick with the appeals that consistently persuade and grab the attention of its viewers making it one of the top brands of the generation. Nike began creating advertisements of its shoes in the 80’s launching its campaign …show more content…
The picture shows a man running, with the bolded text “One More Thing for Men to Rule”. Over and over Nike is using the appeal the need to dominate. The advertisement shows how Nike conquers the need to dominate the opposing sex. Being a man if you use Nike you are destine to blow out the competition of the opposite gender. Nike uses an advertisement with a famous athlete by the name of Rajon Rondo who is a star basketball player. In the advertisement he is holding a pair of Nikes basketball shoes, while flexing his muscles. The huge bolded words that Nike constantly uses say “Stay Quick or Stay Home”. In the bottom right corner in smaller text it says “The advantage of exceptional quickness”. He is flexing his muscles showing his power in the picture, which helps portray the appeal the need to dominate. If you use these shoes you will be the quickest guy on the court. Both texts also show how these shoes can make someone an amazing athlete. Looking closely at the advertisement it also falls under the need to achieve, by using Rondo a terrific NBA superstar it persuades the viewers to be as successful as he is. Use these shoes and maybe one day you can be in the