Pearl Izumi Ad Analysis

In this Ad by Pearl Izumi, it is advertising their product which is supposed to make you run so fast it will tire your dog to death. They show a white man dressed in running athletic attire and a dog. This setting contributes to the Ad in the process of them being outdoors maybe on a run or something. Pearl’s message is entirely used in the wrong context saying what they're advertising (the shoes) will tire your dog out to the point where they will be dead even if the human is still running. In addition just by looking at it the lower title says,”run longer” and the dog is dead and the human is just supposed to run longer..??? The use of colorful backrounds shows that maybe this Ad was a little more modern than some of the other ones. Pearl’s Ad is very well seen with that nice outdoor theme but once you know the story behind it you will regret that first impression. IN the backround of the outdoors it seems they are in a climate where it is warm maybe at a trail somewhere in the mountains or desert.

The Ad mostly targets humans who feel that man should be able to run as fast as animals which is very wrong. More likely than not it is impossible for humans to run faster on their own than animals whether or not some shoes do that. It could be also targeted towards the race of dogs or any type …show more content…
This Ad only shows a man with a dog lying on the ground. It can be false advertisement because shoes are not guaranteed to make you run faster (not found for sure.) The Ad does not also show how the product is supposed to work it just says that it will, :bring out the animal in you.” and, “This design will make it less work for your legs. Of course there are some tricks that Pearl uses to deceive the audience like for the fact that animals will always stay above the chain when it comes down to human vs animals