A Rhetorical Analysis Of 'Adidas-Break Free'

Stop Wasting Your Time “If you are not doing what you love, you are wasting your time.” This quote by Billy Joel really makes people think about their lives. If they are not doing something they love, then why are they doing it? The commercial “Adidas-Break Free” conveys a similar message. The commercial depicts a man in a nursing home who feels trapped. He just wants to run but the staff will not let him even go outside. So he has to train so he can break free from them and do what he loves. This video shows that young or old people just want to do what makes them feel good. In the video the man just wants to run because it makes him feel younger (Merher, “Adidas – Break Free”). It shows people that if they work for something, they will be able break free and be able to do what they love. The ad does this by inspiring watchers and showing the journey of a depressed man becoming happy again. The commercial Adidas –Break Free shows that everyone young or old just want to do what …show more content…
It is human nature to feel proud after you accomplish something. This man in the commercial feels like he brought meaning back to his life because he started running again. It is understood that he used to be a runner because he watches video of a man running on the television, then the audience sees a beat up old pair of Adidas running shoes. Therefore the ad implies that he is the runner in the video. Seeing this video it empowers him to change how he is living. This man shows the audience that anyone can feel worthy and add meaning to their life by challenging themselves and doing something that brings joy to their life. The man does this by beginning to work out in order to accomplish his goal of running. (Merher, “Adidas – Break Free”). If some finds what makes them happy and makes them feel good. It will lead them to accomplish more things and be someone that they are proud