Nike is known for the empowerment of all types of people, always trying to prove and show that anyone can do anything, that they are invincible while wearing their products. In this specific ad, Nike is reaching out to young girls who are forced into the social norm of being a girl. Girls don’t play sports, kick balls, run. Girls sing, and they gossip and they shop. Nike sets a scene we are all familiar in and can relate to. Everyone gets nervous before performing, and while performing, you want to please your audience. That is exactly what is shown in this ad; a young girl in a clean, neat dress walks out onto a clean, neat stage in front of a lot of clean, neat people. When she begins to sing about women, you can see the audience is pleased.
