Sneakerheadz. Dir. David T. Friendly and Mick Partridge. Perf. DJ Skee. Jump-Films, 2015. AT&T, 2015. Web. 17 June 2017.
The documentary Sneakerheadz, explores the recent pop culture phenomenon which revolves around buying shoes worn and marketed by basketball icons. The documentary begins by exploring the origins of the so-called “sneaker culture”. They justify how on the fateful day of September 15, 1984, Nike releases the first Jordan shoes, the “Air Jordan I”. It was a very important sneaker as it was one of the first shoes for an athlete to have their name on the product and to be successfully marketed to consumers with its successful marketing campaign. I believe the marketing campaign used in 1985, was one of the greatest campaigns of …show more content…
Connecting this back to the Air Jordan 1s, I remembering seeing a Converse commercial that featured both NBA Hall Of Fame stars Magic Johnson, and Larry Bird in the documentary. In the commercial they used logos to show the two great basketball players having their own signature shoe and that idea relates back to the Air Jordan 1 because it also was a big key factor in the birth of the sneaker culture. Putting this all into context, Magic, Bird, and Jordan were all big contributors to helping the sneaker culture becoming as popular as it has ever been today. In the documentary, they also talk about how some people have a love for collecting these shoes and how they can have a bright future with their passion of sneakers. Examples they include are by having many shoe collectors selling their collection they accumulated over the years in their sneaker shop. All make significant profit as the supply and demand, is a main reason why many shoes sell over retail, Although in this film it talks about the …show more content…
One example they include is an incident with a child who bought a pair of Air Jordan 11 Breds was severely murdered because gang members nearby also wanted the shoes. Connecting this to statistics, there were about at least 1,000 cases of murders a year from sneaker violence in 2015, relating this stat to the mean average of murders in U.S. states, about 3,000 murders are reported a year. The sneaker violence is about ⅓ of murders in one U.S. state alone which seems dumbfounding to me. After all, they are just sneakers? Am I right? Anyway, they also explain about how during some releases make people rush into the building in order to attempt to secure a pair or Air Jordans because of the limited amount which I related it to how supply and demand causes increases when reselling shoes. That also right there about how people are rushing to the store to getting the shoe, allow some people get ran over or injured during the process. After that, they rebuttal by explain about how Nike and a hospital in Washington teamed up together in order to allow children to create their own custom sneakers to give back to the community. To conclude, the sneaker business has
The documentary Sneakerheadz, explores the recent pop culture phenomenon which revolves around buying shoes worn and marketed by basketball icons. The documentary begins by exploring the origins of the so-called “sneaker culture”. They justify how on the fateful day of September 15, 1984, Nike releases the first Jordan shoes, the “Air Jordan I”. It was a very important sneaker as it was one of the first shoes for an athlete to have their name on the product and to be successfully marketed to consumers with its successful marketing campaign. I believe the marketing campaign used in 1985, was one of the greatest campaigns of …show more content…
Connecting this back to the Air Jordan 1s, I remembering seeing a Converse commercial that featured both NBA Hall Of Fame stars Magic Johnson, and Larry Bird in the documentary. In the commercial they used logos to show the two great basketball players having their own signature shoe and that idea relates back to the Air Jordan 1 because it also was a big key factor in the birth of the sneaker culture. Putting this all into context, Magic, Bird, and Jordan were all big contributors to helping the sneaker culture becoming as popular as it has ever been today. In the documentary, they also talk about how some people have a love for collecting these shoes and how they can have a bright future with their passion of sneakers. Examples they include are by having many shoe collectors selling their collection they accumulated over the years in their sneaker shop. All make significant profit as the supply and demand, is a main reason why many shoes sell over retail, Although in this film it talks about the …show more content…
One example they include is an incident with a child who bought a pair of Air Jordan 11 Breds was severely murdered because gang members nearby also wanted the shoes. Connecting this to statistics, there were about at least 1,000 cases of murders a year from sneaker violence in 2015, relating this stat to the mean average of murders in U.S. states, about 3,000 murders are reported a year. The sneaker violence is about ⅓ of murders in one U.S. state alone which seems dumbfounding to me. After all, they are just sneakers? Am I right? Anyway, they also explain about how during some releases make people rush into the building in order to attempt to secure a pair or Air Jordans because of the limited amount which I related it to how supply and demand causes increases when reselling shoes. That also right there about how people are rushing to the store to getting the shoe, allow some people get ran over or injured during the process. After that, they rebuttal by explain about how Nike and a hospital in Washington teamed up together in order to allow children to create their own custom sneakers to give back to the community. To conclude, the sneaker business has