Oscar Pistorius Controversy

This Advertisement date in 2011 presenting Oscar Pistorius a gold medalist, he is knows to be the blade runner and has made history. Being a double amputee he made history last summer by competing in the olympic games for his country, becoming the first amputee sprinter to do so. I chose this advertisement because Nike has always been a major product that I used in my everyday life. I have always been interested in this product because of the things it does for my comfort and do the things I need to and get them accomplished. The johannesburg born athlete was born without fibulas in his legs and his limbs amputated below the knee by the age of 11 months old as the doctors decided it was for the best. Showing this athlete in their advertisement is presenting the idea towards bettering yourself as an athlete and person by improving your time, strength, and distance. Running has always been seen as a non-exciting task, while Nike has always been …show more content…
Saying things like;‘This is my weapon. How I conquer. How I wage my war. This is how I have broken the world record 49 times.’ and ‘How I became the fastest on no legs. This is my weapon. This is how I fight!’ Showing that he was capable of this crime due to the key words in his slogans to the public. Even though Pistorius is only seems to be running, the commercial has another athlete being the voice over about how athlete use their bodies as their own dangerous weapons. Nike has also been involved in representing certain athletes like Lance Armstrong, Kobe Bryant, Mike Vick, and Tiger Woods who have been involved in scandals just like this notorious athlete. It looks like this company has not been unexperienced in this situation because they have dealt with athletes who they have represented being charged with murder and is relatively uncharted territory for the