A Rhetorical Analysis Of Kool-Aid Man Commercials

One of an all time favorite drink mix is of course Kool-Aid, however, is there a new mix on the rise in the store shelves? While Kool-Aid powder has always been a go-to for many American’s dating back to 1927, a new drink mix has recently been sweeping the nation in the form of liquid called Mio. Mio is a flavor enhancing liquid stored inside a portable small container making it easily accessible to squirt into water bottles while you’re on the go. An estimated 80% of American’s know or have heard of the Kool-Aid man commercials, where the pitcher of red Kool-Aid with a face and human characteristics breaks through the wall and yells the signature catch phrase of Kool-Aid “OH YEAH”. As you may have guessed this is very popular with the kids and even more so when the big pitcher of Kool-Aid breaks in during school! This commercial is based on the Kool-Aid man having recess and playing with the kids at school. While on the other hand Mio Energy, is based in almost every athletic scene you could picture. The basis of the product is that when you squirt Mio into water it makes the water taste better and is supposed to give you more energy. So while the commercial switches from a swimming scene to a track scene to a boxing ring, the audience gets the idea that no …show more content…
As we see right off the bat a runner on a track followed by a football player training we notice that these are all athletes and while they are training they are squirting Mio into their drink. Right off the bat it is pretty easy to tell that the intended audience is athletes. Also, Mio doesn’t stop at just two sports, they go on to cover 12 additional sports to make a point that no matter what kind of activity you are doing, Mio can preform with all of them. At the same time, this commercial is also showing how easy and portable Mio is, which is very beneficial and easily accessible for