During this time, industrialization was heading towards the American Northwest. Midwest farm regions and animal productions were increasing. Economy was growing and manly new markets were opening. People were also migrating to the west due to the California Gold Rush. This helped open Levi Straus & Co. that was found in 1853 in San Francisco by Levi Strauss. Levi Strauss opened wholesale stores and small general stores to sell clothes, boots, blankets, and handkerchiefs in the west side of America. In this picture, Levi 's used slice of life execution by using gold miners to represent how tough Levi 's jeans were during work.
During this time decade, people were migrating, trading, colonizing. The Gold rush was still …show more content…
Fashion in the 1920s was changing as well where women abandoned their conservative clothing and started wearing more comfortable clothing. In addition, men also abandoned formal daily attire. People started wearing comfortable. People started wearing more comfortable clothes such as pants. With the popularity of pants, Levi Strauss & Co. registered their jeans "Levi 's" as their trademark. The straight sell ad includes information about how what material is used for the jeans and the strength of the pants which is a form of straight sell …show more content…
This decade is also called the "cultural decade" where young men 's fashion started getting included by artists. In this soft sell ad, Levi 's uses a testimonial execution by using a regular boy to say something about the white Levi 's jean. This ad is including a pattern of mainly red and white color to pop out.
The 1970s were a decade people where Western value and social progressive value began. Many people during late 1970s were influenced by hippie movement by being influenced by India and other parts of the world for their fashion. Many people were bell-bottomed pants, had sideburns, platform suits and other interesting styles. In this soft sell ad, the slice of execution is used as a lot of people were dressing a certain to popular trends. Thus, it relates to real-life situations where consumers submit photos of their decorated jeans and jackets to win an American folk art museum.
The 1980s were a decade where there was a lot of socioeconomic change from technology, low tax, and high income economic policies. People dress similarly to heavy metal fashion with neon clothing and teased hairs. However, during the Olympics, Levi 's made clothes for athletes at the Olympic based in 1980 and 1984. In this straight sell ad, it is a slice of life execution because it included life situations that Olympic games the athletes will be