n regards to the article, "Selling to Children" the author Schor discusses the techniques and strategies marketers use to manipulate children into purchasing their products. All products in today's society try to dispose their product as cool, and something every children must obtain. In addition, cool has become a label that defines children now days, that is why cool has become the dominant theme of children's marketing. As mentioned in the article, "Part of cool is having something others do not. That makes a kid feel special. It is also the spark that drives kids to find the next cool item." On the other hand, marketers are pushing the limit with what is consider cool. For instance,"ads are now portraying kids with attitude,outwitting
